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Study: Comcast, Charter Tied For Last in Customer Service
DIRECTV and Dish Network finish second and third.
By
Swanni
 
Washington, D.C. (May 20, 2008) -- Comcast and Charter Communications tied for last among TV providers in customer satisfaction, according to a new study from the University of Michigan.

The university's annual 'American Customer Satisfaction Index' found that consumer satisfaction with cable and satellite TV operators is at its highest since the study began in 2001. But the industry still ranks second to last in the 18 categories measured in the report. (The airlines are last.)

The Index said that the average 'consumer satisfaction' score for a cable or satellite provider is 64, an increase of 3.2 percent from last year.

Comcast and Charter, however, scored only a 54, which tied them for last in the category.

DIRECTV and Dish Network scored 68 (up 2 points from 2007)) and 65 (down 3 points) respectively, according to the Index, giving them a second and third place finish. The AP reports that Dish's rating was an all-time low.

Finishing first in the survey: The 'all-others' category, which included several small cable systems and Cablevision, scoring 69.

Cox Communications was fourth in the study with a score of 63 while Time Warner was fifth with a 59.

The University of Michigan said its phone survey included roughly 20,000 people, but they were not asked about video service from telcos AT&T and Verizon.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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