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DIRECTV Adds 5 HD Channels

By Swanni

Washington, D.C. (January 31, 2013) --DIRECTV today continued its new aggressive policy of expanding the HD channel lineup, adding five more high-def networks this morning.

The satcaster, which added three new HD channels last week (TV Land, Lifetime Movie Channel and Investigation Discovery, today added the following in high-def:

CNN Headline News
The Cooking Channel
Encore Action
Independent Film Channel

For nearly two years, DIRECTV dramatically cut back on HD additions, citing program acquisition costs. Some executives even suggested that their subscribers already had the 'best' channels in HD and therefore new additions were not needed.

But a little over a year ago, the satcaster once again started adding high-def channels, beginning with the addition of AMC, Turner Classic Movies and BBC America. And last October, one DIRECTV executive predicted that his company will offer
all channels in HD by 2016.

The nation's largest satellite TV service has apparently concluded that its subscribers want more HD channels and, possibly, will switch to another provider if they don't get them. Consequently, odds are strong that DIRECTV will add even more HD channels in the coming months.

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