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News Digest
DIRECTV Gets 'F' From Better Business Bureau
TVPredictions.com

Washington, D.C. (January 12, 2010) -- DIRECTV, which has proclaimed itself a leader in customer satisfaction, has been awarded a grade of F by the Better Business Bureau in Los Angeles, where the satcaster is headquartered.

The BBB, which receives and investigates customer complaints, gives grades from A+ to F based on their evaluation of a company's advertising policies and customer service. DIRECTV's grade of F is the lowest possible rating.

The BBB says it has received 36,409 complaints against DIRECTV in the last 36 months.

"Complainants generally allege problems relating to billing disputes, or, discrepancies concerning pre-paid programming due to inadequate information disclosures relating to the cost of the service," the BBB's web site says of DIRECTV. "Other complainants allege deceptive pricing in advertisements concerning introductory specials or programming costs."

Read more below.

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In contrast, the BBB that oversees the Maryland/DC/Pennsylvania area has given Comcast, the nation's largest cable operator, a grade of B+.

(Comcast is based in Philadelphia. National BBB grades are awarded by the local BBB office where a company is based; a company may also get grades for how their local offices perform. For example, the Comcast office in Berlin, Connecticut has received an F.)

Verizon has been given an A+ in New York, where it's headquartered. The BBB In New York has also given Time Warner Cable an A+

Cablevision has been given a grade of B in New York (its home) while t
he BBB in Colorado, where Dish Network is headquartered, gives Dish a 'no rating' at this time. The BBB's site says a 'no rating' could mean the organization is conducting a new review of the company's policies.

DIRECTV has been criticized frequently in recent months on a number of customer issues including early termination fees. The State of Washington recently filed suit against the satcaster, claiming
it has engaged in "deceptive business practices."

At its web site, the BBB says an
F grade means that "we strongly question the company’s reliability for reasons such as that they have failed to respond to complaints, their advertising is grossly misleading, they are not in compliance with the law’s licensing or registration requirements, their complaints contain especially serious allegations, or the company’s industry is known for its fraudulent business practices."

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
 
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