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News
DISH Network Sells $40 Digital TV
Converter
Consumers can now buy a converter without having to spend their
own money.
By Swanni
Washington, D.C. (August 21, 2008)
-- Dish Network has finally
launched the much-anticipated $40 Digital TV converter box,
model TR-40 CRA.
At that price, consumers can now
buy a converter box with a $40 coupon provided by the federal
government without having to spend their own money. Other
companies have been selling converter boxes for around $50-70.
On February 17, 2009, all local broadcasters must switch their
analog signals to digital which means viewers will need a
Digital TV, a digital converter box or a pay TV subscription to
watch television.
The federal government last
January began accepting applications for $40 coupons for people
to buy Digital TV converter boxes which will permit analog TVs
to display the new digital signals. Americans are eligible for
two coupons each.
Dish, which first announced it would offer a $40 converter last
January, said it can be purchased nationwide at participating
Dish Network retailers. (For more information, call
1-888-638-9912 )
"We made a commitment to sell
a $40 coupon-eligible converter box – making it free when a
government coupon is applied – and are delivering on that
commitment with our entry-level TR-40 CRA,” said Tom Stingley,
executive vice president of sales and distribution for DISH
Network.
Dish says the TR-40 CRA includes a 'setup wizard,' an electronic
programming guide with up to seven days of listings, parental
control, program search and signal strength pop-up to help
troubleshoot lost signals.
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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com
or at 703-505-3064.
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