Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at email@example.com or at 703-505-3064.
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Plus, in the last financial quarter, Dish added 22,000 net
subscribers while DIRECTV added 125,000 net subscribers in the
fourth quarter of 2011. DIRECTV now has 19.7 million subscribers
to Dish's 14 million.
However, with DIRECTV executives saying they will reduce spending on programming acquisition, among other projects, in 2012, the company will likely have to offer more customer inducements to keep sub growth up. For instance, DIRECTV recently announced that it was lowering the price of its NFL Sunday Ticket to new customers to $199 while it will remain free for new subs.