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DIRECTV & Viacom Strike Deal
By Swanni
Washington, D.C.
(July 20, 2012)
--DIRECTV and Viacom have signed a new long term deal that will
return Viacom's 26 channels to the satcaster's lineup, the
companies announced this morning.
The
fee fight forced DIRECTV 10 days ago to remove the
26 Viacom channels
when the two companies could not reach a new programming pact.
(The channels affected included: all MTV channels, Comedy
Central, all Nickelodeon channels, BET, Spike, all VH1 channels,
TVLand, Logo, CMT and Palladia.)
But Viacom and DIRECTV issued separate press releases this
morning saying a new agreement has been reached. Financial terms
were not disclosed.
"Viacom is extremely pleased to bring its programming back to
DIRECTV subscribers, and thanks everyone affected by the
disruption for their patience and understanding during this
challenging period," Viacom said in its statement.
"We are very pleased to be able to restore the channels to our
customers and thank them for their unprecedented patience and
support," said Derek Chang, executive vice president of Content
Strategy and Development for DIRECTV. "It's unfortunate that
Viacom took the channels away from customers to try to gain
leverage, but in the end, it's clear our customers recognized
that tactic for what it was."
DIRECTV had contended that Viacom was requiring that the premium
movie channel, EPIX, be part of the carriage deal. But the
satcaster said today that it will not carry EPIX as part of the
agreement.
DIRECTV's statement, however, reflected the bitterness that was
created by the standoff.
"The attention
surrounding this unnecessary and ill-advised blackout by Viacom
has accomplished one key thing: it serves notice to all media
companies that bullying TV providers and their customers with
blackouts won't get them a better deal. It's high time
programmers ended these anti-consumer blackouts once and for all
and prove our industry is about enabling people to connect to
their favorite programs rather than denying them access," said
Chang.
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