CES: Blu-ray Players In Almost 40M Homes

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CES: Blu-ray Players In Almost 40M Homes
By Swanni

Las Vegas (January 10, 2012) -- The Digital Entertainment Group said yesterday that Blu-ray players are now in nearly 40 million homes and sales of Blu-ray titles reached $2 billion in 2011.

The DEG, a trade group for entertainment and CE companies, added that Blu-ray disc sales jumped 20 percent in 2011, compared to 2010. The home penetration number jumped about 38 percent in 2011.

Despite some tech analysts saying that streaming will soon replace the disc, the DEG numbers suggest that Blu-ray could be around for years to come and will soon the DVD player as America's first choice in home video.

The DEG said the rise in Blu-ray spending was fueled by increased HDTV sales. The trade group said 27 million high-def sets were bought last year and that 74.5 million U.S. homes now own at least one HDTV.

The top five Blu-ray titles in 2011 were: Harry Potter and the Deatly Hallows, Part 1; Harry Potter and the Deathly Hallows, Part 2; Tangled; Cars 2; and Transformers: Dark of the Moon. Those five discs collectively sold more than two million units.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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