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"We're
seeing strong demand from our viewers
across the country for BBC AMERICA HD
and we’re excited to add BBC World News
HD to our offering," the company said in
a statement. "This will provide enhanced
access to the BBC’s high-quality,
impartial international news for U.S.
audiences. Viewer demand is testament
to the must-watch, high quality
programming on our channels and we’re
grateful to all our MSO partners for
their continued support in ensuring as
many households as possible get access
to BBC channels in HD.”
But there's no support from DIRECTV.
It appears that the satcaster is hoping that the addition of AMC HD will appease high-def viewers long enough to allow it save time (and money) by not adding more HD channels. You see, it costs money to pay programmers to carry their channels and DIRECTV is desperately trying to slow its spending on programming acquisition costs.
That's understandable. But DIRECTV's chief rivals obviously see the benefits of BBC America HD to their viewers -- and they have been willing to spend money to deliver those benefits.
DIRECTV should, too -- and the satcaster better not hope that a single morsel of AMC HD is enough to keep its HD subscribers satisfied. It isn't. And if DIRECTV doesn't accept that fact -- embrace that fact -- and soon, it will once again start losing HD enthusiasts to its rivals.
But there's no support from DIRECTV.
It appears that the satcaster is hoping that the addition of AMC HD will appease high-def viewers long enough to allow it save time (and money) by not adding more HD channels. You see, it costs money to pay programmers to carry their channels and DIRECTV is desperately trying to slow its spending on programming acquisition costs.
That's understandable. But DIRECTV's chief rivals obviously see the benefits of BBC America HD to their viewers -- and they have been willing to spend money to deliver those benefits.
DIRECTV should, too -- and the satcaster better not hope that a single morsel of AMC HD is enough to keep its HD subscribers satisfied. It isn't. And if DIRECTV doesn't accept that fact -- embrace that fact -- and soon, it will once again start losing HD enthusiasts to its rivals.