Washington, D.C.
(March 15, 2007)
--
Thinking about installing a Home Theater in the friendly
confines of your own abode?
Well, according to DIRECTV, a poll of Home Theaters installers says the satcaster has the best TV service in the country.
Of course, DIRECTV commissioned the study, although it said the installers were not aware of that fact.
Well, according to DIRECTV, a poll of Home Theaters installers says the satcaster has the best TV service in the country.
Of course, DIRECTV commissioned the study, although it said the installers were not aware of that fact.
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In a press release issued yesterday, DIRECTV says the Alliance Consulting Group conducted a poll of 500 Home Theater installers nationwide. The survey found that:
* By a 4-1 margin, the installers said DIRECTV had a better picture quality than cable.
* By a 2-1 margin, the installers reported that DIRECTV had the "best overall television experience."
* By a 3-1 margin, DIRECTV offered a better "Home Theater experience" on a High-Definition system than cable.
* By a 2-1 margin, DIRECTV defeated cable for the best "overall picture quality" on a high-def system;
* And by a 3-1 margin, DIRECTV beat cable for the best "Home Theater experience."
While the release said DIRECTV blew away cable among Home Theater installers, EchoStar was not mentioned.
Needless to say, DIRECTV expressed great excitement over the results in its statement.
“We’re honored that professional home-theatre installers -- the ultimate authority in home entertainment -- voted DIRECTV’s picture quality to be the best in the business,” said Paul Guyardo, DIRECTV's executive vice president of sales and marketing.
A 'Home Theater' is the industry's term for a home-based set-up that includes a large-screen HDTV and Surround Sound system.
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____________________________________________
____________________________________________
In a press release issued yesterday, DIRECTV says the Alliance Consulting Group conducted a poll of 500 Home Theater installers nationwide. The survey found that:
* By a 4-1 margin, the installers said DIRECTV had a better picture quality than cable.
* By a 2-1 margin, the installers reported that DIRECTV had the "best overall television experience."
* By a 3-1 margin, DIRECTV offered a better "Home Theater experience" on a High-Definition system than cable.
* By a 2-1 margin, DIRECTV defeated cable for the best "overall picture quality" on a high-def system;
* And by a 3-1 margin, DIRECTV beat cable for the best "Home Theater experience."
While the release said DIRECTV blew away cable among Home Theater installers, EchoStar was not mentioned.
Needless to say, DIRECTV expressed great excitement over the results in its statement.
“We’re honored that professional home-theatre installers -- the ultimate authority in home entertainment -- voted DIRECTV’s picture quality to be the best in the business,” said Paul Guyardo, DIRECTV's executive vice president of sales and marketing.
A 'Home Theater' is the industry's term for a home-based set-up that includes a large-screen HDTV and Surround Sound system.
Comment On This Article!
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
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Phillip Swann is president and publisher of
TVPredictions.com. He has been quoted in dozens of
publications and broadcast outlets, including CNN,
Fox News, Inside Edition, The New York Times, The
Washington Post, The Chicago Tribune, The Financial
Times, The Associated Press and The Hollywood
Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
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