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DIRECTV to Offer 100 HD Channels In Hotels
By Swanni

Washington, D.C. (June 20, 2011) -- DIRECTV says this summer it will offer more than 100 HD channels in hotels that use its in-room television service.

The satcaster, which is now testing the expanded HD lineup in select markets, now offers around 10 high-def channels in the room.

In addition to the HD expansion, DIRECTV's "Residential Experience for Hotels" will feature a new interactive programming guide and an updated remote control that the company says is the "first anti-microbial remote" designed by DIRECTV for the lodging industry.

"We understand consumers want the same programming diversity and ease-of-use they have at home while they're traveling, and DIRECTV's Residential Experience for Hotels will deliver those same features and benefits right into the hotel room," said Rod Keller, vice president of commercial sales for DIRECTV. "With approximately 20 percent of hotels currently offering HD service to their guests, we expect this new service to significantly expand the HD offering in this market with the added benefit of a sanitized remote."

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