Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.
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You might say that DIRECTV executives suddenly had an epiphany. Or, maybe they read a book on customer service. Or -- who knows? -- maybe they just decided to do the right thing by their customers.
But I think you would be wrong. DIRECTV in February warned that subscriber growth will likely slow in 2012 and beyond due to everything from increased competition to the sluggish economy. So I think the satcaster has decided it needs to do something different to keep old subs happy because it's easier (and cheaper) to keep a current customer than to acquire a new one, particularly in this environment.
For HD fans, this is great news. Your calls for new HD channels will no longer fall on deaf ears. DIRECTV may not add the HD channel you want immediately, but I'm betting that it will give it serious consideration in the months ahead.
What do you think? Offer your comments below!