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News Digest
DIRECTV Sued Again For Customer Practices
TVPredictions.com

Washington, D.C. (July 29, 2010) -- DIRECTV has been sued again by a government agency over the satcaster's customer service practices and customer agreements.

Last December,
the Attorney General of the state of Washington filed suit against DIRECTV, claiming the satcaster is engaging in deceptive business practices. The heart of Washington's suit focuses on DIRECTV's controversial policy of charging a penalty if a customer decides to cancel service prior to the end of a two-year agreement. The state says DIRECTV buries the penalty clause in the 'fine print' of the agreement.

And now, the Miami Herald reports, the Miami-Dade County Consumer Services Department has sued the satcaster, accusing it of running ads that mislead consumers about the cost of programming packages. Additionally, as in Washington, the Florida agency says DIRECTV fails to disclose the terms of its contracts.

See more below.

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The newspaper reports that the agency has received more than 300 complaints about DIRECTV since 2006. One issue of concern: consumers were led to believe they would pay as little as $34.99 a month for a programming package, but were billed for nearly $66 a month.

The Florida lawsuit also says customers thought they were signing a one-year contract based on DIRECTV's ads, but the contracts were actually for two years. The agency also echoed the state of Washington's charge that DIRECTV charges a penalty if someone tries to unsubscribe before the contract expires.

There was no response from DIRECTV in the Miami Herald article.


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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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