Did AMC Interrupt Mad Men to Bash Dish?
(June 12, 2012)
The war between Dish Network and AMC Networks may have taken
another casualty Sunday night -- the poor, helpless Mad Men fan.
According to The Los Angeles Times, AMC ran an ad during the
final minute of Mad Men's season finale alerting Dish
subscribers that they would soon lose the channel. Times writer
Ben Fritz, a Dish subscriber, said the ad urged Dish customers
to switch to DIRECTV.
Fritz writes that the ad eliminated about half a minute of the
"I mean that in the middle of a scene, an ad suddenly appeared
and encouraged me to visit
an anti-Dish website sponsored by the network. When it ended and
Mad Men picked up, it was clear that I had lost 15 or 30 seconds
of the scene," Fritz says.
AMC and Dish are engaged in a heated dispute over a new
programming pact with Dish threatening to drop AMC and its two
sister networks, WE TV and IFC, at the end of the month. Last
week after AMC ran a commercial during Mad Men (in the
commercial break, however; not during the show itself), Dish
moved AMC to a different channel number without telling its
Fritz asked AMC why the ad aired and the network replied that it
would never run an ad during an actual scene in the show. But
the Times reporter said Dish's Facebook page was loaded with
comments from subscribers saying they had seen the same thing.
it's the TV business equivalent of black ops: Something dirty is
going on, but whoever did it has committed themselves to
plausible deniability," Fritz lamented in The Times.