Hustler HD, which launched on May 1, said in a press release that it will not simply deliver standard-def movies on an HD channel, as some non-adult network have done in the past.

"HustlerHD has the most true HD adult content from the top adult studios with no up-converted movies," said LFP Inc and Hustler TV president Michael H. Klein. "That will ensure the highest buy rate among the HD enthusiasts."

The channel is owned by Hustler Magazine mogul Larry Flynt.

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