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News Digest
Dish Network Beats DIRECTV in 4Q Sub Growth
TVPredictions.com

Washington, D.C. (March 1, 2010) -- Dish Network reported today that it added a net 249,000 subscribers in last year's fourth quarter, eclipsing rival DIRECTV's sub growth for the second straight quarter.

DIRECTV reported last month that it added just 119,000 net subscribers in the fourth quarter.

Dish Network says it had 14.1 million subscribers at the end of the fourth quarter while DIRECTV said it had 18.5 million.

Dish's sub growth in the last six months can likely be attributed to several factors including the addition of new HD channels and an aggressive ad campaign aimed at persuading DIRECTV customers that switching to Dish would save money. (DIRECTV has sued Dish, claiming the campaign is false and misleading.)

Read more below.

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Despite the sub growth, however, Dish also reported a decrease in profits in the fourth quarter. The satcaster reported a profit of $217 million in the 2008 fourth quarter, but only $179 million during last year's fourth quarter.

Also see:
Consumer Reports: 'Best Buys' For HDTVs

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
 
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