The Disney executive noted that Blu-ray players will play the DVDs, which is satisfactory for many viewers.

Despite Iger's comments, Rentrak recently found that Blu-ray rentals are up 53.8 percent in 2009 and other studies have shown a sharp increase in both Blu-ray player and disc sales.

Swanni's Take:
If Bob Iger wants higher sales of his Blu-ray discs, well then, lower the damn prices. The Blu-ray version of a typical movie still costs $5-10 more than the DVD. That's outrageous and, consequently, not surprising that many consumers are reluctant to upgrade their DVD collections to Blu-ray.

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