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DIRECTV Tells Another HDTV Whopper
By Swanni

Washington, D.C. (March 4, 2010) -- When it comes to HDTV, DIRECTV just can't seem to tell the truth.

In recent months, I've told you how the satcaster has claimed that rival Dish Network doesn't have
100 HD channels; how it says it has the capacity for 200 HD channels; and how it charges that Dish's lineup is filled with 'part-time' HD channels. (All of the claims are untrue.

But now DIRECTV has outdone itself. In the March/April issue of AAA Magazine, the satcaster has a four page ad promoting its service. The ad features a chart comparing its benefits to Dish and cable TV operators.

In the chart, DIRECTV says that "most" of its movies are in 1080p and Dolby Digital 5.1 Surround.


Is that a DIRECTV copy writer?

That's right. The chart asks if DIRECTV, Dish and cable have "most movies in 1080p and Dolby Digital 5.1 Surround Sound." Under the DIRECTV header, the answer is 'Yes." Under Dish and cable, the answer is "No."

That sounds impressive for DIRECTV, doesn't it? 1080p has become the buzz term for the best picture quality in high-def; Blu-ray high-def discs are displayed in 1080p.

However, sitting next to the '1080p' type in the chart is a little number "1," which means that the statement has a footnote somewhere in the ad. And if you look at the bottom of page two of the ad, the 'number 1' footnote says: "Limited PPV titles available in 1080p."

Limited PPV titles doesn't sound like "most movies," does it? Yes, that's right. DIRECTV is contradicting its own claim in its own ad!

However, the footnote is on a different page than the chart -- and the footnote is in print so small that you almost need a magnifying glass to read it.

Read more below.

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Now you might try to defend DIRECTV by suggesting that the satcaster was trying to say that it had more 1080p movies than Dish or cable. Maybe it was just a case of incompetent copy writing.

But the ad clearly has a "Yes" for DIRECTV next to the statement: "Most Movies in 1080p." For Dish and cable, the ad says, "No." The average person would certain take from that that most movies on DIRECTV are in 1080p.

This is a shameful ad and DIRECTV needs to stop playing fast and loose with the facts about HDTV.

And, if it would just start adding more HD channels, it wouldn't have to lie about the ones it already carries.


Also see:
Consumer Reports: 'Best Buys' For HDTVs

10 Best-Selling Blu-ray Movies!

Click TVPredictions.com to see today's Swanni Sez.

© TVPredictions.com
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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
 
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