The satcaster also reported a 1.6 percent increase in second quarter net income and credited the company's expanded High-Definition lineup for both.
DIRECTV said its net income rose to $455 million, compared to $448 million a year ago while overall revenue jumped 16 percent to $4.81 billion.
The company now has 17.2 million subscribers.
The second quarter report contrasts sharply with Dish Network which just reported that it lost 25,000 net subscribers in the second quarter, although revenue rose slightly.
While Dish has also expanded its high-def lineup, most observers agree that DIRECTV has done a better job of promoting its HD service.
DIRECTV also reported that its average monthly revenue per customer jumped seven percent -- against thanks to high-def and DVR packages which are more expensive.
The satcaster also reported its lowest monthly churn rate in four years.
See Part Two of this article:
DIRECTV Speaks Out On HDTV!
Comment on this article!
_______________________________________________________
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
______________________________________________________
Phillip Swann is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at swann@tvpredictions.com
or at 703-505-3064.
Click TVPredictions.com to read more news and features on TV
technology.
