DIRECTV to Impose 24-Hour PPV Limit
Viewers must watch the film after ordering it.
By Swanni
The new policy, which will become effective on April 15, will apply to both high-def and standard-def movies.
The 24-hour clock will start the minute the film is ordered, meaning that a subscriber will be unable to watch it a day later.
However, a DIRECTV subscriber will still be able to record a PPV movie on a DVR without ordering it at the time of the recording.
This allows you to order it only when you decide to watch it; the 24-hour clock starts after the customer purchases the movie. (The "record/buy later" option is not available on DIRECTV-TiVo DVRs.)
DIRECTV says that special PPV events, such as sports, will not be affected by the new policy.
The satcaster says the 24-hour rule was imposed by the movie studios which are trying to protect their copyrights and DVD sales.
___________________________________________
____________________________________________
Click
TVPredictions.com to see today's Swanni
Sez.
©
TVPredictions.com
____________________________________________
Swanni (Phillip Swann) is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
Click
TVPredictions.com
to read more news and features on TV
technology.