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 DIRECTV to Raise Prices By 4 Percent By Swanni Washington, D.C. (December 27, 2010) -- DIRECTV says it will raise the price of most programming packages by four percent starting in February 2011. The satcaster, which made the announcement at its web site, says some optional services will also have new prices. The new price list will be included in subscribers' January or February bills, the company said. DIRECTV acknowledges that it's a tough time to raise prices, considering the U.S. economy is still struggling. But the satcaster blamed the hike on programmers raising their fees to carry their channels.
"It's never an easy decision
to raise prices.
Unfortunately, the
increasing costs we pay to
carry the channels you see
sometimes force us to adjust
our prices. For several
years programming costs have
steadily outpaced the
average increase our
customers have seen on their
bills," DIRECTV says at its
web site.
DIRECTV is now involved in negotiations with Hearst (30 local channels), Raycom (up to 40 local channels) and Comcast (The Golf Channel) to carry their programming beyond the end of the year. The programming companies are assumed to be asking for more money for the right to carry. Like many of its rivals, DIRECTV traditionally raises programming package fees by a small percentage at the end of each year. Last December, the satcaster sent an e-mail to subscribers notifying them of a four percent increase starting in February 2010. See hot deals below on Net-connected TV devices:
© TVPredictions.com ______________________________________________________ Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064. Click TVPredictions.com to read more news and features on TV technology. |
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