Washington, D.C. (February 11, 2009) -- DIRECTV said yesterday that roughly 50 percent of its subscribers now subscribe to High-Definition and/or DVR packages.
Additionally, company executives said that 55 to 60 percent of new subscribers are signing up for high-def and/or DVR services. (DIRECTV does not break down how many subscribers have High-Definition TV and how many have Digital Video Recorders. They include both in the same category.)
The satcaster revealed the numbers yesterday in an investors call following the release of its fourth quarter report.
DIRECTV said that it added 301,000 net new subscribers (SD and HD) in the fourth quarter, an increase from the 275,000 generated during the 2007 fourth quarter. The satcaster said the increase was its largest quarterly sub increase in three years. The company now has 17.6 million total subscribers.
DIRECTV CEO Chase Carey said his company has been "immune' to the economic recession which has hurt other TV providers. Wall Street analysts yesterday suggested that DIRECTV is taking new customers from their cable and satellite rivals.
But Carey added: "I expect the economy to put pressure on us."
DIRECTV has seen its subscriber totals rise steadily since it began expanding its high-def lineup in the fall of 2007. The satcaster now claims more than 130 HD channels, although a Pike & Fischer study yesterday said the number is actually 104. (DIRECTV includes Pay Per View channels in the total.)
The company has been slower to add HD channels in the last several months due to capacity issues and programming costs. But CEO Carey yesterday reminded analysts in the investors call that his company will launch a new satellite this year that will offer more capacity.
"We’ll launch a satellite latter this year that will enable us to continue to add to our HD experience or continuing to build on our leadership in sports and add to the richness of our content with events like Friday Night Lights. Our VOD offering will improve in both richness to the offering and functionality in terms of things like faster access and a more integrated experience," Carey said.
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Additionally, company executives said that 55 to 60 percent of new subscribers are signing up for high-def and/or DVR services. (DIRECTV does not break down how many subscribers have High-Definition TV and how many have Digital Video Recorders. They include both in the same category.)
The satcaster revealed the numbers yesterday in an investors call following the release of its fourth quarter report.
DIRECTV said that it added 301,000 net new subscribers (SD and HD) in the fourth quarter, an increase from the 275,000 generated during the 2007 fourth quarter. The satcaster said the increase was its largest quarterly sub increase in three years. The company now has 17.6 million total subscribers.
DIRECTV CEO Chase Carey said his company has been "immune' to the economic recession which has hurt other TV providers. Wall Street analysts yesterday suggested that DIRECTV is taking new customers from their cable and satellite rivals.
But Carey added: "I expect the economy to put pressure on us."
DIRECTV has seen its subscriber totals rise steadily since it began expanding its high-def lineup in the fall of 2007. The satcaster now claims more than 130 HD channels, although a Pike & Fischer study yesterday said the number is actually 104. (DIRECTV includes Pay Per View channels in the total.)
The company has been slower to add HD channels in the last several months due to capacity issues and programming costs. But CEO Carey yesterday reminded analysts in the investors call that his company will launch a new satellite this year that will offer more capacity.
"We’ll launch a satellite latter this year that will enable us to continue to add to our HD experience or continuing to build on our leadership in sports and add to the richness of our content with events like Friday Night Lights. Our VOD offering will improve in both richness to the offering and functionality in terms of things like faster access and a more integrated experience," Carey said.
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