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“We’re tightening our belts
in terms of spending,” White told Bloomberg.
“We’ll cut back on overhead, hiring and
programming.”
White, however, said the company would not
reduce spending on new digital projects such as
'TV Everywhere,' which permits subscribers to
watch shows on mobile devices. The executive did
not comment on DIRECTV's 3D initiative in the
interview.
But White did say DIRECTV is considering
offering less expensive programming packages
that do not include sports channels. The
packages would be designed to appeal to
consumers looking to cut their own spending.
DIRECTV's "slow growth" statement oddly comes
just a few weeks after it reported that it added
327,000 net subscribers in the third quarter.
However, the satcaster acknowledges that a free
NFL Sunday Ticket promotion was a major reason
for the increase and White told Bloomberg that
he's unsure if DIRECTV will offer the same
promotion in 2012.