DIRECTV Scores Big In 3Q

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DIRECTV Scores Big In 3Q
By Swanni

Washington, D.C. (Nov. 3, 2011) -- DIRECTV added a whopping 327,000 net subscribers in the third quarter thanks in large part to a new NFL Sunday Ticket promotion.

For the first time, the satcaster gave away the NFL pay package for free to new subscribers who agreed to a two-year contract. The package, which includes every Sunday NFL game in HD and SD, normally costs roughly $300 for the entire season.

The promotion, which helped add twice as many net subscribers as estimated by Wall Street analysts, pushed DIRECTV's overall sub total to 19.8 million and enabled the satcaster to report today a 7.7 percent increase in third quarter profit.

Additionally, DIRECTV's net income jumped to $516 million from $479 in the previous year's third quarter.

The satcaster said the average revenue per subscriber was $92.91 a month, an increase of 3.6 percent from a year ago.

The third quarter boom in subscriber is in sharp contrast to the second quarter when DIRECTV added just 26,000 subscribers, a record low for the satcaster.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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