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DIRECTV's Twitter Page: Versus Coming Soon?

Washington, D.C. (March 10, 2010) -- Could DIRECTV and Versus be getting close to a deal?

The Comcast-owned channel, which airs National Hockey League games and other sports, was pulled from DIRECTV's lineup over six months ago due to a programming fee dispute. The blackout affected both the SD and HD feeds.

However, there have been rumors that the two sides will reach an agreement before the start of the NHL playoffs in April. And now fueling the rumors are comments from DIRECTV itself on the company's official Twitter page.

In the last week, readers have asked DIRECTV's Twitter reps if Versus will soon return to the air. The standard reply: They think so.

"We have productive talks going on with Versus and should have an update soon," one DIRECTV tweet said.

Another DIRECTV Twitter rep stated: "We have productive conversations going on with Versus and hope to have news soon."

Read more below.


The two sides are believed to be battling over how Versus would be packaged to DIRECTV's subscribers. The satcaster apparently wants to include the sports channels in a premium sports package that would be seen by fewer people because it would be more costly to subscribe to.

However, Versus would like to be included in a basic package that would be seen by more people -- and generate more money for Versus. Channels are traditionally compensated by the number of subscribers who watch them.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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