Washington, D.C.
(April 1, 2007)
-- DIRECTV says it will begin testing its Video on
Demand service this month and it will include
High-Definition movies.
That's according to a report in Multichannel News.
TVPredictions.com reported last year that DIRECTV was preparing an on-demand service that would include high-def. But the satcaster has been uncertain about launch dates.
That's according to a report in Multichannel News.
TVPredictions.com reported last year that DIRECTV was preparing an on-demand service that would include high-def. But the satcaster has been uncertain about launch dates.
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Multichannel News writes that DIRECTV plans to roll out the on-demand service in July after the initial testing, which begins this month. The publication did not report whether the testing would take place in consumer homes or employee homes.
The VOD service will be available via Broadband lines connected to DIRECTV's HD DVRs.
The satcaster says it has signed about 12 networks to offer dedicated on-demand channels, including the Food Network and Discovery Channel.
In addition, 2,000 movies will be available on demand, many of which will be in high-def.
DIRECTV is hoping the VOD offering will counter cable TV's On Demand lineup, which includes thousands of hours of programming.
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© TVPredictions.com
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Multichannel News writes that DIRECTV plans to roll out the on-demand service in July after the initial testing, which begins this month. The publication did not report whether the testing would take place in consumer homes or employee homes.
The VOD service will be available via Broadband lines connected to DIRECTV's HD DVRs.
The satcaster says it has signed about 12 networks to offer dedicated on-demand channels, including the Food Network and Discovery Channel.
In addition, 2,000 movies will be available on demand, many of which will be in high-def.
DIRECTV is hoping the VOD offering will counter cable TV's On Demand lineup, which includes thousands of hours of programming.
Comment on this article!
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
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Phillip Swann is president and publisher of
TVPredictions.com. He has been quoted in dozens of
publications and broadcast outlets, including CNN,
Fox News, Inside Edition, The New York Times, The
Washington Post, The Chicago Tribune, The Financial
Times, The Associated Press and The Hollywood
Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
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