Poll Results: Is There Still Room For TiVo

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Poll Results: Is There Still Room For TiVo
By Swanni

Washington, D.C. (December 27, 2011) -- Nearly 58 percent of TVPredictions.com readers say their Digital Video Recorder performs at an "excellent" or "very good" level, according to a poll conducted here last week.

Despite loving the concept of the DVR, some DVR owners express frustration in message boards and other community forums with the actual product. But the TVPredictions.com poll, which was taken by 897 readers, suggests that the majority of DVR owners actually love their DVR.

29.9 percent of our readers said their DVR is "very good" while 28 percent said it was "excellent." Another 24 percent said it was "good."

Only 6.5 percent called their DVR "poor" while 11.7 percent said it was "fair."

The high marks given to their DVRs would suggest that consumers are generally satisfied with their performance and would likely not be interested in an alternative service.

This would seem to be bad news for TiVo which is battling to persuade consumers to switch from their cable and satellite-branded DVRs to a TiVo digital recorder. TiVo's subscriber totals have plunged from more than four million in 2006 to around two million now. The company is hoping that new partnerships with DIRECTV and a handful of cable companies will turn that around. But if consumers are happy with their current DVRs, they may not be interested in switching to TiVo.

Roughly 90 percent of current DVRs in the home are not TiVo DVRs.

What do you think? Offer your comments below!

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology.

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