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EchoStar Alters HDTV Pricing
The satcaster sets a standard $20 monthly charge.
By Phillip Swann

Washington, D.C. (December 22, 2006) -- Does EchoStar's HDTV pricing structure seem a little confusing? Well, if you do, you're in luck. The satcaster said today that it will make its HDTV programming package a simple $20 monthly addition to any Dish Network package.

For instance, if you subscribe to Dish's "Top 180" package for $49.99 -- and add the HDTV programming lineup -- your monthly price will be $69.99.

Until now, the monthly high-def fee depended upon the number of HD and non-HD channels you received. But now you will get all non-premium HD channels for $20 a month in addition to the basic package price.

EchoStar has 30 national HDTV channels; it also offers local HD channels in some markets.

EchoStar also said overall programming prices will rise about three percent next year. The hike is less than what some cable operators are charging for the new year. Rival satcaster DIRECTV has not revealed its 2007 pricing plans.

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EchoStar is also renaming many of its programming packages to reflect the addition of channels. For example, the "Top 180" will become the "Top 250," and it will cost $56 per month starting next year.

The satcaster says the price hike was necessary to offset programming costs; TV providers must pay cable networks to carry their channels.

"We fight to keep our business costs low and make improvements to Dish Network, but we simply cannot offset the unavoidable costs of increased television programming fees," said an EchoStar statement.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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