Poll: 57 Percent of Californians Oppose TV Ban

(September 16, 2009) -- A Zogby International poll shows that 57 percent of California residents oppose a state proposal to regulate television electricity usage.

The poll was commissioned by the Consumer Electronics Association, which opposes the proposal from the California Energy Commission.

The CEC proposal is designed to limit energy consumption from new sets such as Plasma and LCD HDTVs. Studies have shown that Plasma sets consume significantly more energy than the old tube TV. The LCD set also consumes more energy, but not as much as the Plasma.

Plasma's high energy usage has raised concerns in several European countries as well as in California.

(See more below.)

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The CEA, a trade group which represents TV makers, says the CEC proposal would ban the sale in California of 25 percent of current big-screen HDTVs and 100 percent of Plasma sets larger than 60 inches.

The trade group says it would also cost California $50 million a year in lost tax revenue and eliminate 4,600 jobs.

The online Zogby poll questioned 800 California residents.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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