Make your voice heard on High-Definition TV!

Samsung Aims for the Smart TV 
Samsung is trying to do to the HDTV what Apple has done to mobile devices such as the iPhone. But do people want to surf the Net and make phone calls on their televisions?

Samsung thinks so. The TV maker yesterday held a coming out party for its plan to add content apps to televisions and other TV-related devices such as Blu-ray players.

Inviting developers to attend the first 'Free the TV Developer Day' in San Jose, Samsung hopes that the TV will become a 'Smart TV,' enabling viewers to perform a variety of tasks in addition to simply watching programming. (Other TV makers are developing their own versions of the Smart TV.)

"2010 is a momentous year for the television industry and for transforming the viewing experience of people worldwide," Samsung said in a statement. "To vitalize the Smart TV market, it is crucial to provide quality local content tailored to consumers of different countries."

Samsung says it now offers more than 200 applications in close to 120 countries including such popular iPhone and iPad apps as Pandora, Twitter, Google Maps. Select new Samsung HDTVs also come with Hulu Plus, ESPN Next Level and Skype.

See Swanni's commentary below:
http://www.tvpredictions.com/samsung090110.htm

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Report: Time Warner, Disney Reach Carriage Deal 
Time Warner and Disney have reached an agreement to enable the cable operator to keep carrying ABC and ESPN, the New York Post reports.

The agreement comes less than two weeks before the NFL season (ESPN has the broadcast rights to Monday Night Football) and less than a month before the start of ABC's new fall season.

The two sides have been bickering in public over the new carriage agreement. If a new agreement was not reached by September 1, Time Warner subscribers could have lost the SD and HD signals to the Disney-owned channels.

Read more:
http://www.tvpredictions.com/twdisney083010.htm

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Blockbuster Set to Declare Bankruptcy 
Blockbuster has told the studios that it plans to declare bankruptcy next month, reports The Los Angeles Times.

The move, which has been expected, will be designed to keep the video retailer in business. The bankruptcy will focus on allowing Blockbuster to restructure $1 billion in debt.

However, the Times reports that Blockbuster will likely close between 500 to 800 stores during the bankruptcy process, which could take up to five months.

Blockbuster has already closed hundreds of stores in the past year or two to streamline operations and reduce debt.

Read more here:

http://www.tvpredictions.com/blockbuster082710.htm

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Time Warner: We Have 150 HD Channels In NY 
Washington, D.C. (August 26, 2010) -- Time Warner Cable says it has recently launched more than 25 new High-Definition channels in the New York area, bringing its total there to more than 150.

The communities getting the new HD channels are New York City, Mount Vernon, Hudson Valley and New Jersey.

"Time Warner Cable now has the HD programming that matters most to New Yorkers, with all the HD games of all nine New York sports teams and NY1 in HD," said Howard Szarfarc, Executive Vice President of Time  Warner Cable's NYC Region.

Read more here:
http://www.tvpredictions.com/twny082610.htm


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TiVo Loses More Subs 
Washington, D.C. (August 26, 2010) -- TiVo announced yesterday that it lost another 125,000 subscribers in the second quarter.

The DVR service reported that it had 2.4 million subscribers at the end of the second quarter, compared to 3 million at the end of last year's second quarter.

TiVo reported in May that it had 2.5 million subscribers at the end of the first quarter, a 100,000 decrease from the end of the fourth quarter of 2009.

The decline suggests that the DVR company seems incapable of maintaining its subscriber base. TiVo reported having 4.3 million subscribers in 2006, but the sub numbers have been dropping steadily ever since due to increased competition from satellite and cable DVR services.

Read more here:
http://www.tvpredictions.com/tsubs082610.htm


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TiVo 'Hopes' For DIRECTV HD DVR In 2010 
TiVo said yesterday that it 'hopes' to introduce a DIRECTV HD DVR by year's end.

DIRECTV and TiVo announced in 2008 that it would renew their marketing partnership and launch a new HD DVR in the second half of 2009. However, that deadline passed and company executives pushed the launch date to the first half of 2010.

TiVo CEO Tom Rogers said last April that the DIRECTV set-top would be available in the "latter part of this year." He did not offer a specific reason for the delay.

And yesterday in a conference call following the company's release of its second quarter statement, Rogers hedged again on the exact timing for the box.

See rest of article here:
http://www.tvpredictions.com/tdirectv082610.htm

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Study: Consumers Believe 3D Makes You Sick 
Can 3D TV be harmful to your health?

Several medical experts have concluded that it could give some Americans headaches and feelings of nausea. And now a new research study finds that many consumers agree that 3D could pose a medical risk.

According to Strategy Analytics, 17 percent of 2,000 consumers say they believe that watching 3D programming could be harmful to their eyes. (The report was cited by Home Media Magazine.) And another 55 percent said they weren't sure if they would be harmed or not.

TV makers are desperately trying to persuade Americans that 3D HDTV is the next big thing. But many consumers have expressed reluctance to buy a new set, having just purchased a set during the nation's Digital TV transition.

Now, the survey results regarding medical concerns would seem to create another obstacle in the path of 3D TV.

Read more:
http://www.tvpredictions.com/3dsick082410.htm



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DIRECTV to Offer NFL Sunday Ticket to Non-Subscribers 
Washington, D.C. (August 23, 2010) -- DIRECTV next month plans to sell an online version of the NFL Sunday Ticket to non-subscribers for the first time in its history.

The package, which enables fans to watch all NFL games every Sunday, will cost non DIRECTV subscribers $350 for the entire season.

The satcaster says the games, which will be available on computers, the iPad and smart phones, will be displayed in 'super high resolution."

At its web site, DIRECTV calls the video 'HD quality streaming." And a DIRECTV spokesman tells the New York Daily News that the online video will be "full 720p video resolution."

See full article here:
http://www.tvpredictions.com/dnfl082310.htm




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Comcast Puts Online VOD Over HDTV? 
News & Commentary
Comcast Puts Online VOD Over HDTV?
The cable operator announces a Net-based VOD service.
By Swanni

Washington, D.C. (February 24, 2009) -- Comcast, which has been criticized for failing to provide more High-Definition channels, has announced that it will debut a Net-based Video On Demand service by year's end.

That's according to an article by Home Media Magazine.

In most markets, Comcast now provides only about 40 high-def channels, which is half as many than what's offered by other TV providers such as DIRECTV, Dish Network, AT&T's U-Verse and Verizon's FiOS; those companies now deliver from 80 to more than 100 HD channels.

The paucity of high-def channels has led to widespread criticism of Comcast's HD service on Internet message boards, including the TV Predictions Reader Forum, and the company recently reported that it lost subscribers in 2008.

But rather than announce any new HD channels, Comcast this week said it would introduce an Internet VOD service called OnDemand Online, which would include programs and movies from TV networks and Hollywood studios.

The cable operator already offers a varied VOD lineup on its TV service.

Comcast apparently is trying to compete with new online video services such as TV.com and Hulu.com.


Commentary:
Comcast continues to disappoint its high-def audience. Instead of focusing its time and money on signing up HD channels -- HD channels that would be viewed by its core audience, the TV viewer -- Comcast has now fallen in love with the online user. This is a major mistake -- and more evidence that Comcast's management has lost touch with its audience.

It's no wonder that Comcast is losing subscribers. The company is trying to be all things to all people by providing a little of bit of everything (voice, Internet service, video and now an online VOD service).

But when you try to provide something for everyone, you end up satisfying no one.


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Vudu to Sell Permanent HD Downloads  
Vudu to Sell Permanent HD Downloads
The price will range from $14 to $24.
By Swanni

Washington, D.C. (February 24, 2009) -- Vudu, the Video on Demand set-top service, says it will begin selling permanent High-Definition movie downloads for purchase over the Net.

That's according to an article by Video Business.

The $149 Vudu set-top enables users to download movies over a high-speed Internet connection. The box, which can also store movies, offers more than 13,000 movies and shows, including more than 1,000 HDTV selections.

Until now, however, Vudu only permitted owners to permanently download movies in standard-def and keep them on their set-tops. The service offered high-def rentals, but they would be deleted from the set-top after viewing.

Starting with today's offering of the Oscar-winning documentary, Man on Wire, Vudu will permit users to keep high-def films on the set-top. Additionally, a Vudu owner will be able to delete the movie but retrieve it again from Vudu's server for free at a later time.

Video Business reports that Vudu has signed deals with Magnolia Pictures, First Look studios, Kino and other independent studios to offer their films as permanent downloads.

The publication adds that the HD downloads will be available in 1080p video the same day they debut on DVD and Blu-ray. The permanent HD downloads will cost between $13.99 and $23.99, the company said.


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Study: 100M Blu-ray Discs Sold In 2009 
Study: 100M Blu-ray Discs Sold In 2009
Futuresource says dropping player prices will drive greater interest.
By Swanni

Washington, D.C. (February 23, 2009) -- More than 100 million Blu-ray discs will be sold worldwide in 2009, with 80 million sold in the United States, according to a new study from Futuresource Consulting.

The research group, which is based in the United Kingdom, said lower Blu-ray player prices and continued strong sales of high-def capable TVs will drive the increased sales of Blu-ray discs.

"In the USA, BD has moved from early adopter phase through to early majority, with the format gaining real traction in the marketplace,” says Mai Hoang, Senior Market Analyst at Futuresource Consulting. “Last year in the US alone, BD video retail sales increased by a whopping 320% to 24 million units; and we’re going to see momentum continuing in 2009, with over 80 million disc sales forecast.”

Futuresource said Blu-ray penetration in Western Europe is still at the 'early adopter' stage, but it's gathering momentum.

“The UK is the largest market for BD in Western Europe,” says Hoang. “With sales of more than 3.5 million units in 2008, it represented over 40 percent of the West European total. BD also benefited from a number of UK television campaigns during the critical fourth quarter of 2008, considerably raising consumer awareness. Factor in Sky’s high profile approach to marketing its HD service, and to a lesser extent the BBC/ITV joint venture, Freesat, and the cumulative effect has made a substantial impact upon the marketplace.”

The research group said that action/adventure discs continue to dominate the Blu-ray category, in part due to the high number of PlayStation 3 owners. (PS3 has a Blu-ray player inside.

"For some high profile (action/adventure) titles, close to 25 percent of all disc sales have been on BD, while other action adventure titles consistently see BD accounting for over 15% of total sales," Futuresource stated.

The group also predicted that 50 percent of U.S. video disc sales will be Blu-ray in the United States by 2012.


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Studios Putting Blu-ray, DVD In Same Box 
Studios Putting Blu-ray, DVD In Same Box
Hollywood looks to keep both audiences happy.
By Swanni

Washington, D.C. (February 23, 2009) -- Several studios are planning to issue new video releases with both the film's Blu-ray and standard-def DVD discs inside.

That's according to an article by Video Business.

The publication reports that 20th Century Fox will soon release a Blu-ray/DVD package for Marley & Me (March 31) while MGM will issue one for The Princess Bride (March 17). Lionsgate's upcoming Terminator 2 set (May 19) will include a Blu-ray version and two standard-def editions.

The studios hope that the inclusion of the Blu-ray disc along with the DVD edition will encourage more consumers to embrace the high-def disc format.

Disney introduced the practice last fall when it said it would release seven Blu-ray/DVD combo packs in 2009, including Pinocchio in March and Snow White and the Seven Dwarfs in October.
“Standard DVD or Blu-ray represents amazing value and amazing quality, but how do we make it more flexible to adapt to the changing lifestyle?” a Fox executive told Video Business. “We’re constantly looking at consumers’ habits.”

The executive suggested that Fox will offer similar combo packs for other movies.

"I will say strategically this is going to be our direction for certain movies," she said.


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Why Is the Media Lying About Digital TV? 
Commentary
Why Is the Media Lying About Digital TV?
The nation's leading publications are unwilling to challenge local broadcasters and other industry heavyweights.
By Swanni

Washington, D.C. (February 22, 2009) -- After roughly 36 percent of local TV stations switched early to all-Digital TV signals last week, the FCC received more than 70,000 complaints in the first two days.

70,000 complaints in just two days.

An Oklahoma City station said it received more than 900 calls from complaining viewers in the first two days. The Providence Journal reports that the Rhode Island Broadcasters Association was swamped with so many complaints that reporters were unable to get through for more than 10 minutes at a time.

Other local stations from WSTR in Cincinnati to several stations in Nebraska have reported an overwhelming number of angry callers. And a 70-year-old man in Missouri actually shot his TV because he couldn't figure out how to use his digital converter box.

Based on these developments, you would think that the early DTV switch was a major disaster. Despite local stations' insistence on switching early to save money (the official transition date is now June 12), it would appear that their viewers were not ready, as many people warned. (The stations would save money by switching early because they would no longer have to transmit both analog and digital signals.)


Some journalists don't always report what they see.

But good luck in finding that story in many of your nation's top trade and consumer publications, particularly if they are owned by companies that also own local TV stations which desperately want the switch to occur now.

For instance, The Los Angeles Times, which is owned by The Tribune Company, which also owns roughly 20 local TV stations, ran a headline last week that said: "Digital TV Switch Goes Smoothly in San Diego."

"Fears of blank TV screens and pixelated shows largely failed to materialize in San Diego on Wednesday as months of public outreach left the vast majority of viewers capable of receiving pictures via the new all-digital broadcasts," the Times wrote in a boosterish article.

The Columbus Dispatch, whose ownership also owns a local TV station in Columbus, ran a headline that said: "Switch to Digital TV Met With Little Fanfare." The Tampa Tribune, owned by Media General, which owns TV stations in 18 markets, published a headline stating, "Digital TV Switch Doesn't Faze Viewers."

And there were several other examples of newspapers owned by companies that own local TV stations printing Digital TV stories that seemed more appropriate for a collection of short fantasies.

But it wasn't just the consumer press that seemed to go into the tank on this story. If you read the nation's leading TV trade publications, you would think the early switch went as smooth as silk.

For instance, Multichannel News ran a headline saying, "Early DTV Switch: Hardly a Hitch." The story actually included the following sentence: "There appeared to be no major fallout from the discontinuation of analog by about one-quarter of the stations on the original transition hard date."

Broadcasting & Cable published a headline that said: "FCC Says It Is Handling DTV Calls So Far." The publication also ran a story featuring a FCC commissioner praising local stations for their cooperation with the switch. And yet another B&C article was published under the headline, "NAB (National Association of Broadcasters) Says DTV Calls Aren't Flooding Switchboards."

TV Week's headline published the day after the switch read: "DTV Switch Encouraging..." The story's lead sentence read: "Initial reports from some of the 421 stations that yesterday switched to digital TV signals suggest the most dire predictions about the transition may have been overblown." (To TV Week's credit, the publication has balanced that view in recent days with additional articles.).

So, what's happening here? Why are so many publications seemingly so eager to portray the early Digital TV switch as a huge success?

It's quite simple. In the case of newspapers with ownership connections to local TV stations, they are following orders. Their corporate parents have a vested interest in creating the perception that the switch is a success, so by God, their newspapers will toe the line or else.

Don't kid yourselves, folks. Newsrooms do not make decisions based solely on journalistic reasons.

And in the case of the trade publications, they have an historic closeness to the National Association of Broadcasters and other industry heavyweights who want the DTV switch to be portrayed as a success. In fact, their readership is largely made up of industry officials, not average consumers who are still struggling to figure out the complexities of the DTV switch. Consequently, their stories have been largely pro-Digital TV.

In my view, the reality is that the early Digital TV switch was a mixed bag. In some cities, viewers handled it well, but in others, it's a mess and continues to be. And when all local TV stations switch on June 12, it will likely be a similar scenario. In cities where an overwhelming majority of viewers have prepared for the switch, it will go, yes, without a hitch. But in many markets, the switch will leave thousands without any TV signals and thousands more with spotty reception.

But depending upon which publication you read, you may not get that story.


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Comcast's HD Not In Demand 
Comcast's HD Not In Demand
The cable operator reports huge sub losses -- and there's a good reason.
By Swanni

Washington, D.C. (February 19, 2009) -- Guess which TV provider offers more High-Definition channels.

a. DIRECTV, which added 301,000 net new subscribers in last year's fourth quarter -- and increased its total subscriber count by 800,000 for the year.

b. Comcast, which reported yesterday that it lost 500,000 subscribers in 2008, almost half in the fourth quarter.

No, it's not a trick question. The answer is DIRECTV, which offers more than 100 HD channels in every market while Comcast averages around 40 HD channels per market.

Now you can offer a number of reasons why DIRECTV had a better year than Comcast. But the satcaster's decision to heavily invest in new satellites so it could expand its high-def offering has clearly paid off. Consumers looking for a diverse and comprehensive HD lineup are coming to DIRECTV.

In contrast, Comcast's decision to focus on non-HD features, such as voice and high-speed Internet access, may have helped it compete with new telco services such as Verizon's FiOS and AT&T's u-Verse. But the cable operator has alienated its core audience -- TV viewers, particularly the high-def audience which craves more HD channels and will accept nothing less.

Comcast has tried to paper over its 'HD gap' by promoting its HD On Demand service, which offers PPV movies and repeats of TV programs in high-def, many of them free. The company has even bragged in TV commercials that it has more 'HD choices' than any other TV provider.

But the numbers don't lie. Consumers are obviously not buying Comcast's propaganda. They want more channels, not more choices, and they are going to services such as DIRECTV and Verizon which offer them. (Verizon now offers more than 100 high-def channels in the 16 markets it serves.)

Comcast says it's now taking steps to expand its high-def lineup, such as shifting analog channels to digital which creates more bandwidth for HD.

But if the company wants to avoid another year like 2008, it better move fast


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Star Trek Finally Lands On Blu-ray 
Star Trek Finally Lands On Blu-ray
The TV series will be released this spring.
By Swanni

Washington, D.C. (February 18, 2009) -- The only TV season of the sci-fi cult series Star Trek will be released for the first time on Blu-ray high-def disc on April 28, according to Reuters.

The release from Paramount Studios is designed to coincide with the theatrical premiere of the new Star Trek movie on May 8.

Four days after the new movie opens, Paramount will also release two Blu-ray boxed sets of films based on the Star Trek series -- the Star Trek Original Motion Picture Collection and the Star Trek Motion Picture Trilogy.

The Blu-ray edition of the Star Trek series, which will be remastered for high-def video and sound, could help trigger sales of Blu-ray players and discs, particularly among young sci-fi enthusiasts who own PlayStation 3 video game consoles.

Reuters reports that the disc will include all 29 episodes from the 1966-1967 season and it will permit viewers to toggle between the original broadcast version and the enhanced Blu-ray edition which will include enhanced visual effects.

The wire service also writes that the Blu-ray disc will include several extras including the original previews for each episode.


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421 TV Stations Switch to Digital Today 
421 TV Stations Switch to Digital Today
The stations are switching prior to the mandatory date.
By Swanni

Washington, D.C. (February 17, 2009) -- The FCC said yesterday that 421 local TV stations today will switch to all-digital signals although the federal government has postponed the mandatory transition date to June 12.

That's according to an article by Broadcasting & Cable Magazine.

President Obama last week signed into law a bill that moves the mandatory Digital TV switch date from today to June 12. But the FCC permitted some local TV stations to switch early.

B&C reports that roughly 36 percent of local stations will have gone all-digital today; approximately 220 stations had already made the switch to digital signals.

Some analysts have opined that the early switch will confuse consumers who were just told that the transition date had been moved to June. Nielsen estimates that approximately 6-7 million homes have not prepared for the transition by purchasing a digital converter box, a Digital TV or signing up for a pay TV service.

Responding to a possible fallout from the early switch to digital, the FCC has expanded its 'DTV Help Line' call center and it has sent staffers to 72 markets where local stations are switching early.
"This is not just about whether people can watch their favorite reality show," said acting FCC Chairman Michael Copps, according to B&C. "It's about whether consumers have access to vital emergency alerts, weather, news and public affairs."


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What's Wrong With HDTV? 
What's Wrong With HDTV?
The high-def set is still not a household staple in the United States. How come?
By Swanni

Washington, D.C. (February 16, 2009) -- High-Definition TV is an unqualified success with a majority of U.S. homes tuning in a high-def program every night.

Right?

Wrong.

More than a decade after its launch, HDTV has yet to become a household staple in the U.S., on par with such products as the microwave, cordless phone, mobile phone or even the DVD player. Estimates vary, but most studies show that the HDTV is in only about a third of U.S. homes.

Even worse, Nielsen reported last December that only 23.2 percent of U.S. households have the high-def tuners that are necessary to watch high-def programming. Although that number has climbed from roughly 13 percent from a year ago, it's remarkable that so relatively few Americans are watching High-Definition programming. If you listened to industry and cultural analysts, you would think that HDTV was everywhere.


Not everyone is watching HDTV.

But with the deepening global recession, it's possible that HDTV will not reach a majority of U.S. households in the next 5-10 years, or maybe ever.

So, what's wrong with HDTV?

1. Still Too Costly
Despite dropping prices, most high-def sets are still cost prohibitive for most Americans. While you can buy a small-screen HDTV now for under $500, the sets that make people drool -- that make them run to the store -- are still close to $1,000 or more. Even before the recession, that was too much for budget-conscious Americans. During the recession, it's an unthinkable luxury.

2. Old TVs Prevail
Despite the upcoming Digital TV transition (assuming it is upcoming), millions of Americans still own older, non-HD analog sets. They spent good money for them and they still work -- so why update them? Or, at least, that's the view of the analog TV owner. It's a lot cheaper to get a $50 digital converter box (which allows digital signals to display on the analog set) than it is to buy a high-def set. And it's also cheaper to buy a non-HD Digital TV set for $200-300 than it is to throw down the mortgage money on a high-def one.

3. Poor Education
Cable and satellite providers (and the telcos) still surprisingly do little to educate consumers that if they have a high-def set, they need a high-def tuner to watch HD programming. (Roughly one-third of HDTV owners fall in this category.) They seem to think that high-def owners have figured it out.

And TV manufacturers and CE retailers do next to nothing to help out. Their view: They've sold the set so why spend their time and money ensuring that people use it to its fullest?

However, that's a myopic view. If more people had high-def tuners, that would be more people out there in the marketplace spreading the word about HD's wonderful picture and sound. And that would lead to more people buying high-def sets.

4. Not Enough HD Programming
Not enough high-def programming, you ask? How can that be? Aren't there dozens of HD channels?

Well, yes, that's true. But the four major broadcast networks, which still dominate primetime ratings, still produce far too many shows in standard-def. For instance, on CBS, The CBS Morning Show, The Amazing Race, 48 Hours and several other shows are still not in high-def. And on NBC, under spendthrift CEO Jeff Zucker, sometimes the entire primetime lineup is not in HD. For instance, unscripted shows such as Deal or No Deal and The Biggest Loser are delivered in deadly dull SD.

The result is that the average viewer is not as excited about high-def as he could be.

5. The Blu-ray/HD DVD Debacle
The industry's food fight over which high-def disc format would prevail unquestionably hurt the HDTV industry. The high-def disc, which offers a picture superior to anything on cable, satellite or a telco service, is a great showcase for the technology. However, the format war slowed consumer interest in high-def discs -- and now that Blu-ray has prevailed, the studios' stubborn insistence to price Blu-ray movies at $5-10 more than their standard-def editions continues to delay consumer acceptance.

Blu-ray should be a catalyst for selling more high-def sets, but it's often just a reminder of how costly high-def can be.

Conclusion
High-Definition TV has come a long way in the last 10 years. But the high-def industry -- from retailers to TV makers to TV providers to the Hollywood studios -- need to congratulate each other less and start selling more. They need to stop saying that high-def is a success and start admitting that more needs to be done. If they don't, with the current economic conditions, HDTV may have hit a wall.


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Vizio to Stop Producing Plasma HDTVs 
Vizio to Stop Producing Plasma HDTVs
The discount TV maker will focus exclusively on LCD.
By Swanni

Washington, D.C. (February 11, 2009) -- Vizio says it has stopped producing Plasma High-Definition sets and will now concentrate entirely on its LCD series, according to the New York Times.

In an article published today, Vizio's co-founder, Laynie Newsome, told the newspaper that the company is nearly out of existing Plasma inventory, although it's still selling Plasma sets at its web site. And the low-cost TV maker has no plans to resume Plasma production.

Newsome explained the company's decision by saying that Plasma does not sell as well as LCD in part because its picture does not look as good in retail showrooms. Generally, Plasma sets look better in dark rooms while LCD sets fare better in well-lit rooms, such as electronics stores.

Vizio's decision is another blow to the Plasma HDTV which has lagged behind the LCD in sales over the past two years for a variety of reasons. Vizio has become a top seller of new TVs because of its lower prices and consumer-friendly promotions.

The Times notes that Vizio's departure leaves just three large-volume Plasma makers in the United States: market leader Panasonic, Samsung and LG Electronics.

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DIRECTV: 50 Percent of Subs Get HD, DVR 
DIRECTV: 50 Percent of Subs Get HD, DVR
The satcaster added 301,000 net subs in the fourth quarter.
By Swanni

Washington, D.C. (February 11, 2009) -- DIRECTV said yesterday that roughly 50 percent of its subscribers now subscribe to High-Definition and/or DVR packages.

Additionally, company executives said that 55 to 60 percent of new subscribers are signing up for high-def and/or DVR services. (DIRECTV does not break down how many subscribers have High-Definition TV and how many have Digital Video Recorders. They include both in the same category.)

The satcaster revealed the numbers yesterday in an investors call following the release of its fourth quarter report.

DIRECTV said that it added 301,000 net new subscribers (SD and HD) in the fourth quarter, an increase from the 275,000 generated during the 2007 fourth quarter. The satcaster said the increase was its largest quarterly sub increase in three years. The company now has 17.6 million total subscribers.

DIRECTV CEO Chase Carey said his company has been "immune' to the economic recession which has hurt other TV providers. Wall Street analysts yesterday suggested that DIRECTV is taking new customers from their cable and satellite rivals.

But Carey added: "I expect the economy to put pressure on us."

DIRECTV has seen its subscriber totals rise steadily since it began expanding its high-def lineup in the fall of 2007. The satcaster now claims more than 130 HD channels, although a Pike & Fischer study yesterday said the number is actually 104. (DIRECTV includes Pay Per View channels in the total.)

The company has been slower to add HD channels in the last several months due to capacity issues and programming costs. But CEO Carey yesterday reminded analysts in the investors call that his company will launch a new satellite this year that will offer more capacity.

"We’ll launch a satellite latter this year that will enable us to continue to add to our HD experience or continuing to build on our leadership in sports and add to the richness of our content with events like Friday Night Lights. Our VOD offering will improve in both richness to the offering and functionality in terms of things like faster access and a more integrated experience," Carey said.


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Who's the Real HDTV Leader? 
Who's the Real HDTV Leader?
A new study says DIRECTV's top ranking is under challenge.
By Swanni

Washington, D.C. (February 10, 2009) -- Verizon's FiOS TV service is challenging DIRECTV's position as the TV provider with the most High-Definition channels, according to a new study from market research firm Pike & Fischer.

The study says that, as of January 2009, DIRECTV offered 104 high-def channels. (The satcaster claims to offer more than 130 HD channels, but its total includes a number of Pay Per View channels and distant network signals that few count as real channels.)

But Verizon had 103 HD channels in January 2009, just one less than DIRECTV, the company said.

DIRECTV has established itself as the leading provider of High-Definition channels for the past year after it dramatically expanded its high-def lineup in the Fall of 2007. But Verizon last year boosted its HD lineup in several cities and now offers more than 100 HD channels in every market it serves.

The Pike & Fischer study says Comcast, the nation's largest cable operator, has "one of the smallest selections of HD channels," offering fewer than 40 HD channels in some markets. (Comcast has recently ncreased that number in several markets.)
"Cable networks do not have the same capacity as Verizon's all-fiber infrastructure and DIRECTV's satellite coverage, and thus face more constraints on bandwidth for HD channels," the company says in a press release.

Although Verizon and DIRECTV may offer more high-def channels than their cable counterparts, P&F notes that Cablevision and Time Warner are among a group of cable ops that offer "a substantial number of HD channels for free...Some providers have clearly assembled both the physical plant and the contracts with content owners to provide more HD content than their competitors. But it is important to look at what content is actually being offered, and at what price."


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Digital TV: What Is Obama Waiting For? 
Commentary
Digital TV: What Is Obama Waiting For?
The president needs to sign the delay bill -- now.
By Swanni

Washington, D.C. (February 10, 2009) -- Congress last Wednesday approved legislation that would delay the Digital TV transition from Feb. 17 to June 12.

President Obama, who requested the delay, has promised to sign that bill. However, as of this writing, the president has yet to approve it and the transition is still scheduled to take place next week, leaving a whole lot of people confused.

For instance, Multichannel News reports that the National Telecommunications & Information Administration, which runs the government's DTV converter box program, is saying at its web site that the transition will take place on both days.

The FCC says at its web site that "some" local TV stations may switch to digital on Feb. 17 while others may switch "sometime" before June 12. Dozens of newspapers are still reporting that the transition will occur on Feb. 17 while dozens more are saying it will be June 12.

The mixed messages are just making it more difficult for the roughly seven million people who haven't prepared for the switch to start taking action. With the government -- and perhaps their local newspaper and other media -- saying confusing and conflicting things, they will likely start tuning out anything related to Digital TV. And if that occurs, good luck in getting them to buy converter boxes or Digital TVs before June 12.

I realize that the president is busy these days, but he needs to sign the legislation immediately. And he needs to step forward with a concrete and clear plan on how the nation will switch to digital without leaving millions of people without TV signals.

Hey, Mr. President, you asked for the delay. So sign it already!


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Vudu Drops Set-Top Price to $149 
Vudu Drops Set-Top Price to $149
The VOD service offers more than 1,000 high-def films.
By Swanni

Washington, D.C. (February 10, 2009) -- Vudu, the VOD set-top service, has dropped the price of its entry-level set-top (BX100) from $295 to $149, according to CNET.com.

The Vudu set-top enables users to download movies over a high-speed Internet connection. The box, which can also store movies, offers more than 13,000 movies and shows, including more than 1,000 HDTV selections.

However, Vudu has struggled to generate interest due to competition from traditional TV services such as cable and satellite and a general 'set-top' fatigue among Americans. To build interest, the company cut the price of its entry-level box from $399 to $295 last year.

The new price reduction could be seen as an effort to keep pace with other Net-enabled set-top services, such as Apple TV, Netflix (available on the XBox 360 and other devices) and Blockbuster, which recently launched the MediaPoint VOD player, made by Broadband device manufacturer 2Wire.

But it also could be a last ditch effort to survive amid increasing competition in a tough economy.


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DIRECTV to Increase HD & SD Bills  
DIRECTV to Increase HD & SD Bills
The satcaster says the average increase will be four percent a month.
By Swanni

Washington, D.C. (February 9, 2009) -- DIRECTV has announced that it will raise monthly programming rates on March 4, including High-Definition packages.

That's according to an article by Multichannel News.

The satcaster said monthly programming package will rise an average of four percent. For instance, DIRECTV's Plus HD DVR package will jump 4.8 percent from $72.99 to $75.99.

DIRECTV's 'Select' package will rise 6.5 percent, from $45.99 to $48.99.

DIRECTV spokesman Robert Mercer told Multichannel News that the new prices reflect the "significant investments we've made to enhance our customers' viewing experience."
Craig Moffett, a Wall Street analyst, noted today in a research note that other TV providers are also raising rates. But the Sanford Bernstein analyst suggested that DIRECTV may be taking a bigger risk by raising prices now because consumers may opt to eliminate premium channels from their lineups. The satcaster is more dependent on premium channel revenue than its cable counterparts.
"Weighing on the pay TV stocks has been a generalized fear that investors will downgrade their service packages," he said. "On this score, DIRECTV may, over the long run, be more vulnerable to recession-related service downgrades than its competitors given DIRECTV's more significant reliance on 'discretionary' services.'"


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Apple to Enter the TV Business? 
Apple to Enter the TV Business?
Wall Street analyst says the company will include iTunes in the set.
By Swanni

Washington, D.C. (February 9, 2009) -- Pioneer may be ready to exit the TV business, but one Wall Street analyst says Apple could be preparing to storm in the front door.

Gene Munster, the managing director and senior research analyst at Piper Jaffray, predicts that Apple will launch its own branded TV set in the next two years. The set, the analyst says, will likely include DVR features and built-in components for Apple TV and iTunes.

In March 2007, Apple launched the Apple TV device which allows viewers to send videos and music from the company's iTunes store to a widescreen TV.

But the Net TV product has been a disappointment although it has been heavily promoted by some tech journalists and Wall Street analysts. Two years after launch, Apple has yet to release sales figures for Apple TV and company executives have dubbed it a "hobby."

If Munster is correct, Apple could be looking for a way to eliminate the middleman by including iTunes videos and music directly in the television.

Apple would not be the first computer maker to enter the TV business. Dell and Gateway became TV manufacturers a few years ago, but both dropped out due to poor sales and other problems.



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Why Pioneer May Exit the TV Business  
News & Commentary
Why Pioneer May Exit the TV Business
The company's strategy of selling high-end HDTVs meets the global recession.
By Swanni

Washington, D.C. (February 8, 2009) -- Pioneer, the maker of high-end Plasma High-Definition TVs, told Reuters last week that it's considering leaving the TV business entirely.

The company is projecting a loss of $848 million for the year ending March 31, which would be its fifth consecutive annual loss
"There is a whole spectrum of possibilities with withdrawal on one end, in-house development and production on the other and sales of procured TVs somewhere in the middle," a Pioneer spokesman told the news service.

Several other news reports, however, say Pioneer has decided to exit the TV business and bundle its DVD/Blu-ray business into a join venture with Sharp.

Pioneer has carefully crafted a reputation in North America for selling expensive, but exquisitely made Plasma HDTVs. Some high-def enthusiasts swear by them, saying they offer the best picture on the market. (Pioneer only makes LCD sets for the European market.) However, the sets are often hundreds of dollars more than comparably-sized models from rival companies.

Reuters notes that Pioneer captured just 5.9 percent of the Plasma TV market share in the first three quarters of 2008, badly trailing LG, which had 15.5 percent, Samsung, which had 22.8 percent and top-ranked Panasonic with 37.2 percent.


Commentary:
Pioneer is a victim of the deepening global recession -- and its own market strategy.

The electronics company has learned the hard way that today's anxiety-ridden consumer is rejecting anything that's perceived as a luxury item. And with Pioneer pricing its sets far above the norm, the average person sees Pioneer as pricey.

Instead, average folks are deciding that buying a cheaper Plasma set from well-known brand names such as Samsung and Panasonic makes more sense.

However, even if times were good, Pioneer's sales would continue to disappoint.

The company has failed to create a strong enough perception in the marketplace that its sets are something special, worth the extra coin. The tech intelligentisia -- led by tech journalists -- may sing Pioneer's praises, but the average consumer just thinks the sets are overpriced.


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