Twilight to Be Blu Exclusive at Target, Best Buy
The teen vampire movie is expected to generate big sales.
By Swanni
Washington, D.C. (January 21, 2009) -- Twilight, the teen vampire romance, will be released on Blu-ray high-def disc on March 21, but will only be available in Blu at Target and Best Buy for a limited time after release.
That's according to an article by Video Business.
The film, which has made nearly $200 million in U.S. box office receipts, is expected to generate strong Blu-ray sales, perhaps challenging The Dark Knight as the best-selling Blu-ray disc ever.
Twilight could also spark more interest in Blu-ray discs, particularly among young females who own PlayStation 3 video game consoles which have Blu-ray players inside. The movie was a smash hit with female teens, many of whom saw the film several times.
However, the decision to restrict sales of the disc to two stores until May 5 (when it will be available to all retailers) could reduce the film's overall sales total, at least in the initial weeks. Video Business reports that Summit Home Entertainment, which is distributing the film, refused to reveal why the Blu-ray disc would only be available in two stores for nearly two months.
But the publication notes that most PS3 owners are male, which could suggest the studio is less confident that Twilight will be a Blu-ray hit.
Video Business reports that the Blu-ray edition will be available for rental during the time it will only be available for sale at Target and Best Buy.
No chance of me purchasing it. I'm not about the pay the high prices that Brick and Mortar stores charge.
I'll wait until it's available at Amazon or other inexpensive online stores.
What's that, don't have broad appeal for blu ray discs? No problem, just make them available in fewer places..That always works....
I thought Blu-Ray wanted market penetration. How is limiting it to a few stores helping?
Another great idea from the geniuses at the studios.
Sounds like Summit's VP Steve Nickerson is still disgruntled about Blu-ray soundly defeating his chosen HD format. Oh well, your loss Steve!
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