DIRECTV: Best For Home Theater?
A poll of professional installers says the satcaster outshines cable.
By Phillip Swann

Washington, D.C. (March 15, 2007) -- Thinking about installing a Home Theater in the friendly confines of your own abode?

Well, according to DIRECTV, a poll of Home Theaters installers says the satcaster has the best TV service in the country.

Of course, DIRECTV commissioned the study, although it said the installers were not aware of that fact.

In a press release issued yesterday, DIRECTV says the Alliance Consulting Group conducted a poll of 500 Home Theater installers nationwide. The survey found that:

* By a 4-1 margin, the installers said DIRECTV had a better picture quality than cable.

* By a 2-1 margin, the installers reported that DIRECTV had the "best overall television experience."

* By a 3-1 margin, DIRECTV offered a better "Home Theater experience" on a High-Definition system than cable.

* By a 2-1 margin, DIRECTV defeated cable for the best "overall picture quality" on a high-def system.

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From this week's Ask Swanni:

Swanni, will DIRECTV ever get together again with TiVo? With all the problems it's having with its new HD DVR, it would sure make sense. -- George S.

DIRECTV ended its marketing partnership with TiVo about 18 months ago partially (if not largely) because the satcaster's new corporate parent (News Corp.) had a rival DVR service. While DIRECTV continues to support existing DIRECTV-TiVo boxes, it no longer actively sells them.

However, Liberty Media will take control of DIRECTV from News Corp. in a stock swap later this year. At that time, it's possible that the Liberty-owned DIRECTV will once again partner with TiVo. But don't assume it and don't expect it will happen anytime soon. DIRECTV has been criticized for the performance of its new HD DVR, but it's getting close to working out the bugs. If the set-top's performance improves, DIRECTV probably would be content with staying with it for branding reasons.

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