That's according to an article by The Associated Press.
AP reports that Philips Electronics and Cinea, a unit of Dolby Laboratories, say the technology enables the inserting of an invisible digital watermark into Video on Demand and other high-def content.
The watermark would identify which subscriber viewed the content originally, which would be invaluable in tracking down the source of an illegal copy.
____________________________________________
The wire service says the viewer can not see the watermark but it will remain in the content even after it's been copied several times or if someone makes a copy off a TV screen with a camcorder.
The two companies will exhibit the new software at this month's National Association of Broadcasters convention in Las Vegas.
"Now we see High Definition being introduced on a larger scale and we know content owner are particularly concerned about protecting their high-def content," said Alex Terpstra, a Philips executive.
The companies say the digital watermark can also be used for high-def broadcast signals.
Click
TVPredictions.com
to see today's Swanni Sez.
© TVPredictions.com
____________________________________________
Advertisement
_______________________________________________________
Phillip Swann is president and publisher of
TVPredictions.com. He has been quoted in dozens of
publications and broadcast outlets, including CNN,
Fox News, Inside Edition, The New York Times, The
Washington Post, The Chicago Tribune, The Financial
Times, The Associated Press and The Hollywood
Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
Click
TVPredictions.com
to read more news and features
on TV technology.