HD DVD to Include Online Shopping
Evan Almighty disc will include link to Universal's online store.
By Swanni
Evan Almighty, a comedy which stars Steve Carell as a modern day Noah, will be the first HD DVD to include an online shopping component.
The disc will include a Web browser that can connect to Universal's online store where viewers can buy products related to the movie such as a rain barrel for $135 and recyclable toilet paper.
HD DVD supporters, led by Microsoft, have said the format's interactive features will distinguish it from rival Blu-ray in the high-def disc war.
Previous HD DVD releases, such as 300, allow viewers to participate in polls and access related information on-screen.
Unlike Blu-ray, all HD DVD players have Broadband connections, enabling the interactive features.
Ken Graffeo, executive vice president of Universal Studios, which backs HD DVD exclusively, says the format's backers will now lobby Hollywood to support more ITV features.
The Evan Almighty HD DVD, which will be released on October 9, will retail for $40.
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