Washington, D.C. (December 7, 2006)
--
Financially strapped movie
theater owners may have a new reason to be concerned.
High-Definition TV owners are more likely to stay home
for their entertainment.
That's according to a new study by Synovate and reported
by Marketing Daily.
The research firm found that more than half of Americans
are staying home more than they did two years ago. The
biggest reason: HDTV. The widescreen, crystal-clear
picture has turned watching television into a social
event.
Will HDTV keep movie lovers at
home?
"The party is built around the wide-screen TV," says
Steve Levine, senior vice president for technology,
telecom and consumer electronics at Synovate.
Synovate surveyed 1,000 U.S. adults over the age of 18
and found that roughly 30 percent said they have a
high-def set at home. Of this group, 47 percent said
they are watching television in a social setting more
often than before.
|
| Home |
| Swanni Sez Archive |
| HD Heaven |
| About |
| Contact |
| Advertising |
| Product Reviews |
| Press
Release Service |
| Subscribe |
| Hire Swanni |
| Free News Service |
|
| Advertising |
 |
|
News HDTV Owners: The New Homebodies? New study says watching high-def has become a social event, keeping more Americans at home. By Phillip Swann ---------------------------------------------------------------------------- Phillip
Swann is president and publisher of TVPredictions.com. He has been
quoted in dozens of publications and broadcast outlets, including
CNN, Fox News, Inside Edition, The New York Times, The Washington
Post, The Chicago Tribune, The Financial Times, The Associated Press
and The Hollywood Reporter. He can be reached at
swann@tvpredictions.com or at
703-505-3064. |
| Swanni Sez has 10,000+
subscribers! |
| Search TV Predictions |