Washington, D.C. (December 18, 2006)
-- In 2005, I made 12 predictions for High-Definition TV
in 2006. Was my crystal ball as clear as the high-def
picture? Let's take a look: (And look for my "2007 HDTV
Predictions" within the next week.)
Prediction #1:
HDTV
Sales Will Jump In the First Two Months of 2006.
I said the combination of
three events -- Congress passing a new Digital TV
deadline for 2009; and the February broadcast of the
Super Bowl and the 2006 Winter Olympics -- would fuel a
high-def sales surge in the first two months. Right on
the money, according to research
studies and sales figures.
This has been a big year for high-def and the first two
months of the year got the ball rolling.
Grade: A
Prediction #2:
The Plasma-LCD-DLP-SED Flat-Screen TV War Will Spur More
Interest in HDTV.
I also wrote: "However, the battle will also confuse
consumers. People are unfamiliar with these arcane
industry terms, such as LCD and DLP. They might be
interested in buying a high-def set, but they're not
sure if they're buying the right one. The industry needs
to do a better job of making the choice easier for
consumers."
Oh, boy, was I right on this one. There have been
several consumer research studies this year showing that
consumers are extremely interested in HD, but highly
confused by the various terms and technology.
Grade: A
Prediction #3:
DIRECTV
Will Emerge As the HDTV Leader.
I thought DIRECTV would launch their two new HD
satellites this year, but they pushed back the launch
until 2007. So, I was a year ahead. A year ahead, but
wrong nonetheless. DIRECTV still has just nine national
HD channels, far fewer than most cable and satellite
operators.
Grade: F
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News Swanni's HDTV Predictions: A Report Card 'The Great Swanni' looks into his rear mirror to see if his 2006 'HDTV Crystal Ball' was clear or cloudy. By Phillip Swann ------------------------------------------------------------------------- Phillip
Swann is president and publisher of TVPredictions.com. He has been
quoted in dozens of publications and broadcast outlets, including
CNN, Fox News, Inside Edition, The New York Times, The Washington
Post, The Chicago Tribune, The Financial Times, The Associated Press
and The Hollywood Reporter. He can be reached at
swann@tvpredictions.com or at
703-505-3064. |
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