HDTV Sales Jumped 27 Percent In December
Larger-sized sets also do better.
By Swanni
The research firm says that consumers also were more likely to buy larger-screen sets in December, the height of the holiday shopping season.
However, Pacific Media says Plasma took a back seat to LCD sales in December.
“One important development in December was that Plasma models continued to lose ground to LCD,” said Rosemary Abowd, a Pacific Media vice president. "LCD already dominates the market below 45 inches, but in December, LCD took 50 percent of the larger 50-inch to 54-inch size segment."
The study said Plasma's unit share fell to 17 percent in December in the flat-screen category.
Pacific Media also found that retailers held the line on most set prices in December with the average street price falling just one percent in December compared to November.
But consumers still found their discounts with 17 of the top 20 best-selling units dropping in price as much as 10 percent in December.
___________________________________________
____________________________________________
Click
TVPredictions.com to see today's Swanni
Sez.
©
TVPredictions.com
____________________________________________
Swanni (Phillip Swann) is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
Click
TVPredictions.com
to read more news and features on TV
technology.