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News
Studios May Offer HD VOD Movies Before DVD Release
The films would be available at home shortly after their theatrical release.
By
Swanni
 
Washington, D.C. (May 16, 2008) -- Cable and satellite operators may soon offer first-run movies on HD VOD shortly after their theatrical release -- and well before their DVD and Blu-ray release.

That's according to an article by ContentAgenda.com.

The web site writes that the studios have filed a petition with the Federal Communications Commission that seeks a waiver from federal regulations barring TV providers from turning off analog connections to a TV. The waiver is necessary, the studios say, to ensure the high-def programming is restricted to digital outputs which carry anti-copying protection.

If the waiver is granted, the studios say they plan to offer "high-value, High-Definition digital movies to
consumers for enjoyment in their homes sometime prior to release on prerecorded media such as DVD."

ContentAgenda.com says further details were unavailable in the petition, such as pricing and launch dates. The site said the studios did not return inquiries seeking comment.

Cable and satellite operators -- and studio executives -- have openly speculated in recent months about offering some movies on HD VOD in advance of their DVD release, with some officials even saying some films could be offered on the same day as the theatrical release.

Presumably, the early HD VOD release would carry a larger price tag than other VOD films, which usually cost around $3.99.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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