Hitachi's HDTV Spot Has Spots

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Hitachi's HDTV Spot Has Spots
New advertising campaign features a black-spotted leopard jumping through the screen.
By Phillip Swann

Washington, D.C. (August 14, 2006) -- Hitachi's new advertising campaign for its 1080i 42-inch Plasma TV features a red-dressed fashion model and a black-spotted white leopard.

The company has hired artist and photographer Jean-Paul Goude to design the campaign, which will be displayed in print as well as on TV.

"The elegant fashion model in a rich red dress combined with the white leopard imagery was chosen to communicate Hitachi's premium market position and realistic picture quality while connecting with the consumer's desire to purchase not only another television but a lifestyle, highlighted by superior design," says Goude.

Will shoppers jump for Hitachi's new set?

Not content with Goude's artistry, Hitachi has also hired designer Azzadne Alaia to create the dress and accessories worn by the model in the ads.

Hitachi is calling the campaign "Power Unleashed," saying it's intended to emphasize the company's technology and improve its brand. The spots (pun intended) will run nationally between August 2006 and February 2007.

"We designed this campaign to illustrate how Hitachi's exclusive next-generation plasma technologies allow consumers to experience realistic HDTV digital signals with the highest possible clarity for the absolute best home theater viewing experience," says Daniel Lee, a Hitachi marketing vice president.

To learn more, click: Hitachi.

Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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