Washington, D.C.
(April 22, 2007) -- Hockey fans are 80 percent more likely
to have purchased a High-Definition TV than the average
Canadian.
That's according to a survey conducted by BBM RTS, a research firm which does syndicated studies of consumer behavior in Canada. The study's results were reported by Mediaincanada.com.
The high-def interest is good news for Canadian (and presumably U.S.) broadcasters who are showing this month's first round of the National Hockey League in HD.
That's according to a survey conducted by BBM RTS, a research firm which does syndicated studies of consumer behavior in Canada. The study's results were reported by Mediaincanada.com.
The high-def interest is good news for Canadian (and presumably U.S.) broadcasters who are showing this month's first round of the National Hockey League in HD.
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However, the BBM study, which was conducted late last year, also shows that hockey fans are more likely to perform many activities than the average Canadian. For instance:
* Hockey fans in Canada are twice as likely to watch a Pay Per View event or movie than the average Canadian.
* Hockey fans are 3.6 times more likely to have purchased a lottery ticket than the average person.
After hockey, the top three TV programs that hockey fans watch are: News/Current Affairs (66 percent); Movies (65 percent); CFL Football (42 percent).
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
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However, the BBM study, which was conducted late last year, also shows that hockey fans are more likely to perform many activities than the average Canadian. For instance:
* Hockey fans in Canada are twice as likely to watch a Pay Per View event or movie than the average Canadian.
* Hockey fans are 3.6 times more likely to have purchased a lottery ticket than the average person.
After hockey, the top three TV programs that hockey fans watch are: News/Current Affairs (66 percent); Movies (65 percent); CFL Football (42 percent).
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
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Phillip Swann is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at swann@tvpredictions.com
or at 703-505-3064.
Click TVPredictions.com to read more news and features on TV
technology.