Why We Don't Have an HD
(June 26, 2012)
--In 2008, TVPredictions.com began
a daily feature called, 'The HD Hottie.' The article, which
spotlighted an oversized photo of a female star in a program
that was airing that day in high-def, became an instant hit,
generating thousands of daily page views.
However, last month, we discontinued the feature and many of you
have asked why. At the time, I explained the reasons in our
daily 'Swanni Sez' newsletter and on our Twitter page at
http://www.twitter.com/swanniontvBut I still get e-mails
inquiring about the Hottie page so I thought I would briefly
outline the major reason for its cancellation here.
It was a money loser
While the Hottie feature attracted a large number of readers
(viewers?), it didn't generate much money, certainly not enough
to warrant the time and effort to publish it daily, along with
our daily TV listings which featured links to the day's Hotties.
It seems -- and what a surprise, huh? -- that readers came to
the page only to gaze lovingly at the Hottie's picture. They
rarely clicked on our Google ads, which is the lifeblood of our
site. Without revenue from the Google ads, folks, we can't
exist. And the Hottie page simply wasn't bringing in the bucks,
according to our site analytics.
Where, oh where, is the HD Hottie?
I've known this for some time, but I kept the feature going
because I realized how popular it was with new and long-time
readers. But at some point, everything has to pull its own
weight and the Hottie page wasn't doing it.
There were a few secondary reasons for the cancellation, such as
being the father of a 14-month-old daughter. I had always
planned to cut the Hottie when my daughter became old enough to
read the site. So it's had an expiration date for some time now.
Combine that thought with the dismal Google ad numbers, well, it
became an easy call to eliminate it now.
So there you go. The Hottie is gone; she's not
coming back. But she will be well remembered, I'm sure.
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