"Despite this
decline in satisfaction with cost of service,
DVR adoption rates and video-on-demand access
have experienced healthy gains," said
Frank Perazzini,
director of telecommunications at J.D. Power and
Associates.
But Perzaaini added that TV operators must do a better job of communicate the value of their services.
"It's apparent, however, that TV providers must better communicate their price-value proposition, as customers are increasingly voicing irritation with the amount of their monthly bill. Seventy-four percent of customers who say they definitely or probably will change TV providers in the next year cite price as a major reason to switch," he said.
In other rankings, Time Warner Cable was sixth in the East; 10th in the South; 9th in the North Central region; and seventh in the West. Cablevision was fifth in the East, the only place it provides service.
Cox was fourth in the East; ninth in the South; third in the North Central; and sixth in the West.
But Perzaaini added that TV operators must do a better job of communicate the value of their services.
"It's apparent, however, that TV providers must better communicate their price-value proposition, as customers are increasingly voicing irritation with the amount of their monthly bill. Seventy-four percent of customers who say they definitely or probably will change TV providers in the next year cite price as a major reason to switch," he said.
In other rankings, Time Warner Cable was sixth in the East; 10th in the South; 9th in the North Central region; and seventh in the West. Cablevision was fifth in the East, the only place it provides service.
Cox was fourth in the East; ninth in the South; third in the North Central; and sixth in the West.