Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.
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The network said Wolf Blitzer's The Situation Room, which now runs two hours starting at 4 p.m., will expand to three hours, 4 p.m. to 7 p.m..
CNN's primetime ratings recently hit a 20-year low and reports have circulated that the network is contemplating wholesale changes to turn things around.
As for King, a veteran print and TV journalist, he will be a correspondent on The Situation Room as well as Anderson Cooper's AC360, which airs at 8 p.m. John King USA lasted just two years.
To read Swanni's take on how CNN can improve its primetime ratings, click: CNN.
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