That's according to an article in today's New York Times.
The Laser TV has been long anticipated because of its capacity to offer brighter, crisper images because the laser enables a more precise blend of colors.
In addition, the use of the laser -- instead of a bulb or tube -- improves energy efficiency.
"If you look at any screen today, the color content is roughly about 30-35 per cent of what the eye can see," says Jean-Michel Pelaprat, CEO of Novalux, a U.S. firm involved in the development of Laser TV. "But for the very first time with a laser TV we'll be able to see 90 per cent of what the eye can see. All of a sudden what you see is a lifelike image on display."
However, companies have struggled to perfect the technology so it can be mass produced in sets worldwide. But Mitsubishi's CES exhibit indicates that the Laser TV is getting closer to market.
"It will spawn a new category for the premium end of the market," Frank DeMartin, vice president for marketing and product development at Mitsubishi, told The Times.
Paul Semenza, a researcher at iSuppli, told the newspaper that the Laser TV technology could boost rear projection sales which have declined lately due to increased popularity of flat-screen TVs.
Rear projection makers can use the laser technology instead of a lamp, which is costly to replace.
“Consumers like thin,” Semenza said. “But innovation in color could stave off the competition...(And) after a year or two, the (rear projection) lamp goes out. You spend $3,000 on the TV and then have to buy a light bulb for $300.”
____________________________________________
____________________________________________
Click
TVPredictions.com to see today's Swanni
Sez.
©
TVPredictions.com
____________________________________________
Advertisement
_______________________________________________________
Phillip Swann is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
Click
TVPredictions.com
to read more news and features on TV
technology.