Cord Cutting? Who's Cord Cutting?
Washington, D.C. (March 19, 2013) -
Cord cutting advocates lost another battle yesterday when
Leichtman Research released a new study saying that the 13
largest TV providers actually added 170,000 video subscribers in
Some tech journalists and Wall Street analysts have proclaimed
that cord-cutting -- the term used for eliminating all pay TV
service -- is a rapidly developing trend in the United States.
They have noted that the largest cable TV operators have
reported losing video subs for several straight financial
However, Leichtman reports that while the top nine cable
companies lost about 1.4 million video subs in 2012, the top
telco TV services added 1.3 million and the satellite TV
services added 288,000 video subs.
While the overall growth of 170,000 video subs in 2012 was
230,000 fewer than in 2011, there's little evidence that a large
number or even a mid-size number of Americans are dropping their
pay TV service. Instead, if they drop one service, such as
cable, it seems they are simply switching to another, such as
satellite or a telco TV service.
The Leichtman numbers
echo studies released
earlier this month by Nielsen and SNL Kagan.
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