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Cord Cutting? Who's Cord Cutting?
By Swanni

Washington, D.C. (March 19, 2013) - Cord cutting advocates lost another battle yesterday when Leichtman Research released a new study saying that the 13 largest TV providers actually added 170,000 video subscribers in 2012.

Some tech journalists and Wall Street analysts have proclaimed that cord-cutting -- the term used for eliminating all pay TV service -- is a rapidly developing trend in the United States. They have noted that the largest cable TV operators have reported losing video subs for several straight financial quarters.

However, Leichtman reports that while the top nine cable companies lost about 1.4 million video subs in 2012, the top telco TV services added 1.3 million and the satellite TV services added 288,000 video subs.



While the overall growth of 170,000 video subs in 2012 was 230,000 fewer than in 2011, there's little evidence that a large number or even a mid-size number of Americans are dropping their pay TV service. Instead, if they drop one service, such as cable, it seems they are simply switching to another, such as satellite or a telco TV service.

The Leichtman numbers
echo studies released earlier this month by Nielsen and SNL Kagan.

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