Washington, D.C.
(May 3, 2007) --
LG Electronics today will launch a new advertising campaign to
entice more Americans to buy 1080p High-Definition TVs.
That's according to an article by Dealerscope.
The publication says LG plans to spend $25 million on the campaign, which will include TV spots during today's network morning shows and tonight's airing of ER on NBC. The ads will include a golf theme and a bobsledding segment, according to Dealerscope.
LG will follow up the TV commercials with several print, outdoor and online ads that feature the theme, "Don't Just Watch It, Live It."
That's according to an article by Dealerscope.
The publication says LG plans to spend $25 million on the campaign, which will include TV spots during today's network morning shows and tonight's airing of ER on NBC. The ads will include a golf theme and a bobsledding segment, according to Dealerscope.
LG will follow up the TV commercials with several print, outdoor and online ads that feature the theme, "Don't Just Watch It, Live It."
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Several TV makers are aggressively pushing new 1080p high-def sets in an effort to increase their profit per unit sale. While most HDTV prices have fallen in the past year, the 1080p set is still priced relatively high. The TV makers are attempting to create the perception that 1080p is 'Full HD,' meaning it will offer the best picture resolution.
LG's 71-inch Plasma TV.
However, no cable or broadcast network is currently offering any programming in 1080p. The only content available in 1080p are high-def discs from Blu-ray and HD DVD.
“For the retailers, we’re doing some of the heavy lifting for them by helping to demystify 1080p to the consumer,” Allan Jason, vice president of CE marketing for LG U.S., told Dealerscope. “We’re trying to show it in a humorous, family oriented and fun way. We want to humanize the whole HD experience.”
LG recently launched a new line of 13 LCD and Plasma 1080p high-def sets, with prices ranging from $2,000 to $6,000.
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
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Several TV makers are aggressively pushing new 1080p high-def sets in an effort to increase their profit per unit sale. While most HDTV prices have fallen in the past year, the 1080p set is still priced relatively high. The TV makers are attempting to create the perception that 1080p is 'Full HD,' meaning it will offer the best picture resolution.
LG's 71-inch Plasma TV.
However, no cable or broadcast network is currently offering any programming in 1080p. The only content available in 1080p are high-def discs from Blu-ray and HD DVD.
“For the retailers, we’re doing some of the heavy lifting for them by helping to demystify 1080p to the consumer,” Allan Jason, vice president of CE marketing for LG U.S., told Dealerscope. “We’re trying to show it in a humorous, family oriented and fun way. We want to humanize the whole HD experience.”
LG recently launched a new line of 13 LCD and Plasma 1080p high-def sets, with prices ranging from $2,000 to $6,000.
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
____________________________________________
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Phillip Swann is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
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