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LG's 55-inch OLED TV Now Going For $4,999
By Swanni


Washington, D.C. (May 27, 2014) - LG, which last September debuted its 55-inch, curved-display OLED TV for $14,999, is now making it available at Amazon.com and BestBuy.com for $4,999, a roughly 67 percent drop from its original price.

This is the latest in a series of price cuts for the set over the last eight months. LG last November cut the price on the highly-coveted 55-inch TV to $8,999 as part of a holiday promotion. That price made it more competitive with the Samsung 55-inch, curved-screen OLED set, which was $8,999 then and remains so today (assuming you can find one.)

But since then, LG has reduced the price three more times: to $6,999 in February, $5,999 in March, and now $4,999.

See Amazon page for the LG set here.

Both LG and Samsung were expected to sell the curved-screen, 55-inch OLED TV for $14,999 in 2013, but Samsung surprised the industry in mid-August by announcing that it would charge just $8,999 for the TV.


This put LG in a tough position, trying to sell what is perceived as the same TV as Samsung's set for $6,000 more. So LG quickly slashed the price to $9,999 and now has cut it three more times to woo interested buyers.

The OLED display works without a backlight which enables an OLED TV's panel to be ultra-thin. In fact, this early OLED TV from LG is just 0.17 inches thick.



The OLED TV also combines some of the best features of Plasma and LCD sets, displaying deep blacks and high contrast levels. The result is that the OLED TV's eye-popping picture and sleek style is a real dazzler.

However, largely because of the set's thin panel, TV makers have struggled to mass produce the set. Samsung, in fact, said earlier this year that it doesn't expect OLED TVs to be affordable for 3-5 years because of the production issues. Sony and Panasonic have also ditched plans to produce OLED sets.

However, LG disagrees and has publicly held firm that OLED will be the next big thing in televisions.

See our earlier article on this subject below.
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News
Samsung to Begin Shipping $9,000 OLED TV
By Swanni


Washington, D.C. (August 14, 2013) - Samsung announced yesterday that it will soon begin shipping 55-inch curved-display OLED TVs for $9,000 -- $6,000 less than what it planned to sell them for and $6,000 less than what LG is now selling a similar set for.

Samsung said it was able to offer the lower price because it improved its manufacturing and production process, thereby enabling the better price, writes USA Today. OLED TV makers have struggled to bring the OLED TV to market because of the difficulty of mass producing a set with such a thin panel.

The decision by Samsung to lower the price bodes well for the future of OLED sales. By almost everyone's estimation, the OLED TV offers a vivid and bold picture that's unrivaled on today's scene.

OLED, which stands for organic light-emitting diode, is used to manufacture everything from TVs to computer monitors to even small mobile devices. The OLED display works without a backlight which enables an OLED TV's panel to be ultra-thin. In fact, an early OLED TV from LG is just 0.15 inches thick.

The OLED TV also combines some of the best features of Plasma and LCD sets, displaying deep blacks and high contrast levels. The result is that the OLED TV's eye-popping picture and sleek style is a real dazzler.

The Samsung 55-inch OLED TV is now available for pre-order at Samsung.com. The site says it will ship in 1-3 business days; it will also be available at specialty dealers in the coming days.

The Samsung set also comes with MultiView, which enables two people to watch different programs on the same screen with 3D glasses.


Also See:

Top 100 TVs

TV's Over $1,500
TVs From $1,000 to $1,500

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at
swann@tvpredictions.com or at 703-505-3064.



Click
TVPredictions.com to read more news and features on TV technology.

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