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News & Commentary
LG Lowers 'Super Blu Player' to $999
The set-top will play both Blu-ray and HD DVD discs.
By Swanni
 
Washington, D.C. (August 13, 2007) -- LG Electronics has reduced the price of its dual format HDTV DVD player from $1,199 to $999.

That's according to an article in TWICE Magazine.

The set-top, which will play both Blu-ray and HD DVD discs, is designed to appeal to high-def owners concerned about picking a winner in the high-def disc format war. LG introduced the player last spring.

(Blu-ray and HD DVD high-def discs are not compatible with each other, meaning one disc won't play on the other's machine.)

However, at $1,199, the player's price was more than the cost of a Blu-ray player ($499) and HD DVD player ($299) combined. At $999, it would still be less expensive to buy the two players than to buy the LG dual-format set-top.

However, TWICE notes in its article that Samsung will release a $1,049 dual format HDTV DVD player in the fourth quarter, which could have pressured LG to lower its price now.

Commentary:

At $999, the LG player is still DAA -- Dead After Arrival. When it was launched at $1,199, it was DOA -- Dead On Arrival. Now, it's Dead After Arrival.

Why would people buy one player for more money than the cost of buying the two units separately? Answer: They won't.

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Swanni (Phillip Swann) is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.


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