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LG's Dual HDTV Player Expanding at Retail
High-def DVD player will be available at more Best Buy and Circuit City stores.
By Phillip Swann
 
Washington, D.C. (May 10, 2007) -- LG Electronics' dual-format HDTV DVD player will be available at 800 Best Buy stores in June.

That's according to an article by Video Business.

The publication reports that the set-top, which can play both Blu-ray and HD DVD discs, will also be added to more Circuit City stores at that time.

LG's player, which is designed to appeal to high-def owners leery of picking the wrong format in the Blu-ray vs. HD DVD battle, was introduced earlier this year but its retail availability has been somewhat limited.

"
(In January) we started at Circuit City and Best Buy, and then we branched out to selected regional dealers in March,” John Taylor, vice president of public affairs at LG, told Video Business. “We’re building up production now. The consumer reaction is terrific and sell-through is strong. Things will be really widespread in June.”

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Taylor refused to disclose current sales figures for the dual-format player, according to Video Business.

The set-top is priced at $1,199, which is more than a standalone Blu-ray or HD DVD player.

“It is a relatively high price product, but it has not been an impediment,” said Taylor. “We think it’s a good value. … Finally, there is a product on the market that declares peace in the format war. We think this reduces consumer hesitancy to jump into the market.”

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
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