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News
Universal HD to Air 'Live Earth' Concert In HD
The 22-hour event will be held on July 7.
By Phillip Swann
 
Washington, D.C. (June 15, 2007) -- Universal HD will show 22 consecutive hours of "Live Earth" live and in High-Definition on Saturday, July 7.

The musical event, which will include 150 different performers in concerts from seven different continents, is being held to build awareness of global warming.

Universal HD's high-def coverage will begin at 4 a.m. on July 7 and extend until 2 a.m. the next day.


Kelly Clarkson will perform during Live Earth.

The list of performers include
The Beastie Boys, Ludacris, Kanye West, Kelly Clarkson, Bon Jovi, Madonna, The Police, Red Hot Chili Peppers, Melissa Etheridge, Dave Matthews Band, The Smashing Pumpkins, Foo Fighters, Duran Duran, Akon, AFI, Paolo Nutini, KT Tunstall and Genesis.

The concerts will take place at nine different venues and NBC owned networks such as Bravo, CNBC, Telemundo and NBC itself will also provide occasional coverage in standard definition.

"NBC Universal is proud to be the exclusive U.S. broadcaster of this historic television event," said Jeff Gaspin, president of NBC Universal Cable. "By leveraging all of our properties, we will reach millions of viewers with this important call to action to combat global warming, while offering our audiences an incredible entertainment experience from today's biggest artists."

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
 
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