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Microsoft: XBox VOD Rates Rising
But users complain of slow downloads for High-Definition movies and shows.
By Phillip Swann
 
Washington, D.C. (July 5, 2007) -- Microsoft says Video on Demand downloads via its XBox 360 game console are growing by double-digits every month.

However, users are complaining that High-Definition downloads take too long, sometimes several hours for one movie.

That's according to an article by The New York Times.

Since last November, Microsoft has allowed XBox 360 owners to download movies and TV shows using its online XBox Live Marketplace. The rates vary from $1.99 to $5.99, but the lineup includes high-def movies and shows including a free high-def episode of South Park.

“We allow a consumer who’s very engaged in games to shift, with the same box, to watching The Departed,” Ross Honey, senior director of the media entertainment group at Microsoft, told The Times.

Microsoft says the HD South Park has been downloaded almost 400,000 times.

But The Times reports that some users say the high-def programs take too long to download. One XBox 360 owner said he tried to download a few high-def movies and "it took hours. I don't think the Broadband technology is there yet."

The criticism is not new.
Video Business reported in March that a XBox 360 high-def download of Clint Eastwood's Unforgiven took 10 hours and 5.7 gigabytes in system space. In addition, the download shut off after six hours.

The publication's writer had to resume the process the next morning, although the device picked up the download at the six hour mark.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.


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